Data doesn’t send you to sleep? Same here.
The future has a new currency: data. The more detailed information we have about our target audience, the more accurately we can create media for the future. Digitalisation is a challenge for data experts. We are taking the lead in the media industry’s digital transformation, both internally and across all brands. Through analytics, machine learning and AI, we are creating a fresh competitive advantage while maximising user engagement. At the same time, we are diligent about protecting data privacy.