Demand Generation Marketing Manager

Are you looking for a high energy, strategic, and fast-paced position as a Demand Generation Marketing Manager?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

 

Relias provides software and services to more than 10,000 healthcare organizations and providers, addressing the primary concerns of recruiting, retention, risk mitigation, compliance, and the move from fee for service to value-based reimbursements. In addition to unrivaled content, Relias offers pre-hire assessments and in-depth analytics that allows for the demonstration of skill and performance, resulting in better patient, resident and client outcomes, as well as better financial results. We are passionate about our product and our clients; what we deliver is truly something you can be proud to represent.  Our clients think so, too – we proudly boast a retention rate close to 100%! 

 

WHAT CAN RELIAS OFFER YOU?

  • Competitive base salary 
  • Fantastic health and wellness benefits package, including an outstanding 401k match, an unlimited PTO program, and paid holidays, including your birthday! 
  • Comprehensive two-week onboarding program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
    • Integrated 15 acquisitions over the last five years
    • 20%+ annual employee promotion and transfer rate

The Demand Generation Marketing Manager is responsible for creating demand for Relias’ Acute Care B2B solutions that meets or exceeds pipeline goals.

 

WHAT YOU'LL BE DOING

  • Lead efforts to grow Relias’ share of the Acute Care market through proven experience in B2B demand generation
  • Develop, oversee, deliver and continuously improve on the execution of the Acute Care marketing plan to deliver marketing qualified leads to the sales team sufficient to ensure adequate pipeline coverage for Sales to meet their bookings goal
  • Set and manage the Acute Care marketing calendar to support product launches and sales growth and align with market trends
  • Lead strategy for Acute Care trade show activation and engagement
  • Develop, manage, and execute on multi-channel campaigns encompassing thought leadership, webinars and white papers, email campaigns, blog posts, organic and paid social, paid search and display, retargeting and programmatic, and nurture streams
  • Meet with Sales regularly and deliver consistent and frequent information regarding campaigns and required follow-up
  • Partner weekly with and at times lead cross-functional teams including Product Management, Sales, Clinical Effectiveness, Alliances, and other internal teams at all levels of the organization
  • Analyze, leverage and act on data-driven insights provided by digital marketing efforts to help guide the overall marketing strategy, identify lead generation sources, and improve lead conversion
  • Take ownership and initiative to support the marketing team and company through a proactive and positive attitude
  • Other duties as assigned

 

YOU'VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

  • 3+ years in demand generation marketing, including an extensive working understanding of digital marketing tactics (paid and organic social, paid search and display, retargeting, programmatic), campaign strategy, and campaign execution
  • Ability to forecast results for planned campaigns
  • Proven experience with Google AdWords
  • Strong, proven organizational, planning, project management, problem resolution and influencing skills required
  • Self-starter mentality with strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity
  • Ability to think strategically and execute tactically
  • Excellent verbal and written communication and presentation skills

Relias is an Equal Opportunity Employer and a Drug-Free workplace

 

 

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 55841


Nearest Major Market: Raleigh

Job Segment: Advertising, Manager, Marketing Manager, Product Manager, Marketing, Management, Operations