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Date: Nov 28, 2017

Location: Cary, NC, US, 27518

Status: Open Position

TAKE THE NEXT STEP IN YOUR CAREER!

Are you looking for a high energy and strategic marketing position with a rapidly growing team?  Join Relias Learning, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

 

Relias Learning provides a blended approach of learning, assessments and analytics for approximately 6,000 healthcare providers, covering both physical and mental health needs, as well as public safety organizations. Relias offers unrivaled course content and allows staff and organizations to demonstrate skill and performance, all in a singular, powerful learning management system. 

WHAT YOU’LL BE DOING:

Primary responsibility of this role is to manage the following for the Analytics product line and Markets:

  • Drive the marketing funnel for our Analytics product
  • Ensure marketing-originated pipeline goals are met and exceeded
  • Partner with Sales and Product Management to develop and align strategy
  • Develop a deep understanding of our Analytics product line and market needs and translating that into marketing assets including website content, webinars, white papers, collateral, and sales tools
  • Developing monthly, quarterly and annual marketing plans for the Analytics product line

Key activities include:

  • Building and managing a content and editorial calendar that attracts a qualified audience to our properties (blog, whitepapers, eBooks, reports, webinars, info graphics, etc.)
  • Collaborating with Product Management, Sales, Digital marketing, partner organizations, and industry experts to produce free resources to drive leads, subscribers, awareness, and other important metrics
  • Working with Sales to understand how our inbound marketing activity turns into customers and continually refining our process to convert customers
  • Developing campaign messaging for Analytics marketing programs
  • Writing copy for web pages to ensure messaging is aligned with market needs and product offering
  • Writing and working with freelance writers to build a community of readers and subscribers for our blog
  • Identifying product evangelists among our customer base and develop customer success stories
  • Speaking and presenting both internally and externally to promote the story of our Analytics product

 YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

  • BA/BS degree or equivalent working experience
  • 2+ years of marketing experience
  • Background in marketing an Analytics product
  • Excellent written and verbal communication skills
  • Confident presenting abilities
  • The passion for writing and messaging!

Relias Learning is an Equal Opportunity Employer


Nearest Major Market: Raleigh

Job Segment: Analytics, Data Analyst, Product Marketing, Marketing Manager, Management, Marketing, Data

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