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Web Analytics Engineer - Online ( 18mths FTC ) ,Technology

Penguin Random House runs around 50 websites for various purposes (such as brand communication through, Marketing and Author speciality sites such as The Happy Foodie, an internal intranet etc) delivered across a number of platforms. We have decided to amalgamate the user journey and site usage analytics into one platform, Adobe Analytics, where we will create a rich data layer of information generated from tags across all of our sites. We also use New Relic to monitor our platforms and site responsiveness.


As a tag management specialist, an experienced operator of web analytic tools and with knowledge of web usage KPIs, you’ll help the organisation understand, measure and drive the value generation of our web platforms and marketing campaigns. The data generated will help you setup and run A/B testing experiments, advising our Product teams on consumer preferred developments.


This role will work alongside the front and back end developers in the Online Team within Technology. Key partnerships are with the Digital Product and Marketing Effectiveness teams in our Audience, Brand and Communication marketing function and the marketing functions in our publishing houses. 


You will report to Online Architecture and Development Manager


Core responsibilities:
As our Tagging expert

  • Create a tagging strategy to suit the aims of the Online Developers, the Product Team, the marketing functions and other key stakeholders. Tags could support user journey monitoring and analytics, A/B testing, our CRO strategy and possibly triggered events.

  • Gain sign off of the strategy through appropriate channels

  • Lead the implementation of the strategy in Adobe launch to feed into our Adobe Analytics tool, providing a full and robust analytics data layer

  • Ensure our data layer could also feed into our Enterprise Data Platform for advanced analytics and personalisation analytics

  • Review the strategy at appropriate times to meet new opportunities and requirements


As an experienced Web Analytics Tech Lead

  • Coordinate technical aspects of Adobe Analytics for all business partners

  • Work with the Marketing teams to understand what information they need to see and help them understand the opportunities presented by web analytics

  • Determine the optimal way to use the features (variables, report suites, etc) to answer business questions

  • Maintains library of implementation documentation (BDR & SDR)

  • Assigns and manages business partner, agency permissions and set-ups new accounts

Use SQL or similar languages to configure ad hoc dashboard insight where needed, possibly from other tools such as PowerBI

  • Use our analytical tools, play an active role in the enhancement process and advise where we need further tooling

  • Work closely with the Commercial analytics owner to execute the analytics strategy

As a member of the Online Team

  • Work as part of our agile/DevOps culture, taking an active role in the scrum team and agile ceremonies

  • Work across internal and external development teams and multiple stakeholder groups to build and implement your strategy

  • Work as a single virtual team with the Product Team to deliver business epics and user stories

  • Guide and train technical and non-technical users in optimal tagging solutions and web data usage to drive performance

  • Help configure our New Relic tool as part of the suite of dashboards that give insight to our site reliability and responsiveness

  • Ensure your work is documented and supportable


About you: 

  • A problem solver with a curiosity, passion and determination to make an impact

  • A data storyteller, using analytics tools and generated data to explain and drive use of our sites 

  • Passionate about the power of data to drive better, faster decisions and influence site visitor behaviour

  • A self-motivated learner and starter, able to progress with little direction

  • Strong interpersonal and communication skills to be able to liaise and influence effectively with enterprise customers and technical colleagues

  • Enjoys developing the team capabilities along with the technology solutions

  • Good business acumen, learns and utilises knowledge on what makes our business tick

  • Willing to challenge existing models and practices


Experience & Skills we’re looking for:

  • Significant experience (5 + years) in building analytics tagging and dashboarding strategy and solutions

  • Experience driving web performance based on observed data and actions

  • Experience setting up, running, evaluating and providing data informed recommendations from A/B and multivariate testing

  • Experience working in a similar environment/sector (Media) would be helpful

  • Confident, experienced user of Adobe Analytics and Adobe Launch

  • Excellent working knowledge of Java Script, browser technology and cookie behaviour

  • Familiar with rules, guidelines and constraints of GDPR

  • Experience of Google Analytics and PowerBI also useful

  • SQL and another coding language (python, Java) knowledge a nice to have

  • Knowledge and experience of tools such as New Relic or Splunk to monitor platform performance

  • Able to understand data architecture concepts when looking to provide data to the Enterprise Data Platform

  • Good communicator, able to influence peers, team, and business stakeholders 

  • Embraces diversity

Salary: up to £60k dependent on how your skills and experience align to the role, plus bonus and benefits.

If you are interested, please apply with your CV and Cover Letter. All CV's will be considered on rolling basis.

What you can expect from us:
Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
•    25 days paid holiday entitlement in year one, plus bank holidays
•    Medical cover
•    Life assurance
•    Cycle to Work scheme
•    Discounted gym membership
•    Personal Learning Allowance
•    Generous pension scheme
•    Summer working hours (role dependent) 
•    Volunteering policy and charity matching
•    Employee Assistance programme
•    Mentoring programme
•    Extended Parental Leave policy 
•    60% Discount on Company books
•    Each site has trained mental health first aiders 
•    We plant a tree for every new employee to our business 


Our creativity is inspired by different perspectives, so we want our culture to be one of belonging, where everyone feels welcome and where differences are celebrated.


As a Disability Confident Committed organisation, we’re part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can’t take all eligible candidates to interview.
We want to make sure disabled applicants can be their best at each step of the recruitment journey. If you need adjustments during the application process, we encourage you to get in touch with us at Remember, you only need to share what you are comfortable to for us to support your adjustment request. Find out more about our approach here

We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here:

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: The Random House Group Limited 

Country: United Kingdom 

State/Region: England 

City: London 

Postal Code: SW11 7BW 

Job ID: 163626

Date:  28-Aug-2021

London, ENG, GB, SW11 7BW

Job Segment: Analytics, Medical, Data Analyst, Bank, Banking, Management, Healthcare, Data, Finance

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