Senior Publicity Manager, Penguin Random House Children's

Are you an experienced and senior books, entertainment or arts publicist looking for your next step in, or to step into, the world of children’s books?  Do you know how to craft campaigns which grab people’s attention and get them talking?  Are your campaigns known for their creativity, innovation and digital-first thinking?  Do you want to work with high-profile talent, global brands and the world’s best authors?

We have an exciting opportunity for a confident, passionate, digital-first thinking Senior Publicist to join our award-winning children’s publishing team to work across its outstanding portfolio of books, with a particular focus on our primary and non-fiction list.

About the PR team in PRH Children’s
We are the UK’s no.1 children’s publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands and authors.

Our marketing and PR teams are organised into 3 audience-focussed mini- hubs (across Pre-School, Primary and YA). You will be joining an award-winning team of 13 and working closely with the Head of PR for our core Puffin 6+ list within the Primary hub.

Key Responsibilities of the Role:
This role will drive campaigns across a list that includes some of the biggest global brands and high-profile talent and authors, such as Jeff Kinney, Jacqueline Wilson, Tom Fletcher, Sathnam Sanghera, Adam Kay, Yuval Noah Hurari, Katie Kirby, Jamie Oliver and Robin Stevens.

Your role will also be to identify areas in which to drive growth in our market share of primary titles and create, with the Head of PR, strategies for this growth. You will have special responsibility for our non-fiction list of titles, and for supporting the Head of PR in growing awareness of the Puffin brand through year-round activity.

In this role you will plan and execute effective end-to-end publicity campaigns, which get into the hearts and minds of our consumers across all channels. You will have strong experience in connecting to audiences online and in working to support an owned-channel digital strategy through your PR activity, putting dynamic and engaging content at the centre of your campaigns. 

You will represent a strong voice in the division and will need to establish yourself as a trusted expert for colleagues and contacts both within and outside the organisation. You will be exceptional in stakeholder management, and have crisis communications experience, alongside excellent organisation, communication, presentation and interpersonal skills.  You will be resilient and confident in managing multiple projects and relationships, prioritising your time effectively in a busy environment.

Detailed responsibilities include:

• Independently plan, manage and evaluate consumer facing publicity book campaigns within budget to reach targeted audiences and connect with consumers – often involving high profile authors

• Promote books and authors through social media, digital channels, print and broadcast to ensure coverage and generate sales

• Manage all aspects of author events and tours including event creation, schedules and stakeholder management whether this be a book festival appearance, schools tour, book shop signing, retailer dinner or a media showcase.

• Global campaign management, where relevant, including coordinating international press requests for group companies

• Establish and maintain strong external relationships, with consumer media, trade media, key influencers and networks within the industry

• Develop relationships with and provide a high level of author and agent care at all times

How to apply
If this sounds like you, please apply with a CV and Cover Letter by midnight on Tuesday 5th November and tell us in no more than 300 words about a profile led high-impact PR campaign you have been impressed by within recent months, and why.

About Penguin:

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

Salary: Circa £45,000 depending on how your skills and experience align with the role, plus bonus and benefits.

Competitive benefits package: Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

• Financial – income protection, life assurance, childcare allowance

• Wellbeing - healthcare cash plan, critical illness cover, health checks

• Lifestyle – enhanced parental leave, tech scheme,

For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/

Hybrid working: For this role we expect that you work from our office in Embassy Gardens 3 days a week, at home on the other 2.  Due to the nature of PR, this role will require regular out of hours work, covering evening and weekend events where necessary.

The recruitment process: You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/

As a Disability Confident Committed organisation, we're part of the offer an interview scheme. This is where disabled applicants who meet the essential criteria for the role can opt in to get to the next recruitment stage. There may be some situations where volume of applicants means we can't take all eligible candidates to interview. We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: SW11 7BW 

Job ID: 274440