Senior Marketing Manager, Penguin Random House Children's

Are you a confident Marketing Manager looking for a new challenge within an exciting and innovative team?


Could you deliver compelling, successful and audience-focused strategies and promotions for our key brands and authors?  


We have an exciting opportunity for a Senior Marketing Manager to join our Penguin Random House Children's team on a permanent basis, to create campaigns for two of publishing’s most loved children’s brands  - Puffin and Ladybird.


Puffin is home to some of UK’s most popular brands, authors and stories including Roald Dahl, Spot and Peter Rabbit as well as showcasing and supporting incredible new talents like Nathan Bryon, Hana Tooke, Tom Fletcher and Nadia Shireen. This role will have a particular focus – amongst others – on the multi-million copy global bestselling Diary of a Wimpy Kid series by Jeff Kinney.


Ladybird focuses on providing families with trusted ways to help build curious minds of the future. Our publishing looks at addressing key ‘need states’ in a family’s development to give carers and children the best start to family life. Ladybird is also the home of some of the world's most significant children’s brands as we engage trusted external partners for companion publishing on titles like Peppa Pig and Hey Duggee.


Our creativity is inspired by different perspectives, so we strive for our culture to be one of belonging, where everyone feels welcome and where differences are celebrated. We want to work with a wide range of talent as we find new ways to tell our stories. That is where you come in. You don’t have to come from a traditional publishing background or have a degree to be considered. We want to hear from different voices throughout the UK and see fresh perspectives.


The ideal candidate will have proven experience working across multiple projects.


On a day to day basis, you will:


  • Use audience insight to build creative, consumer-focused campaigns which consistently deliver growth
  • Be able to think independently and lead on your own projects
  • Monitor and evaluate campaign performance and competitor activity
  • Work as part of the Marketing & PR team to support and collaborate where needed to deliver campaigns
  • Communicate effectively with the wider business including Editorial, PR, Sales, Design, Production etc to ensure the campaigns run smoothly and achieve results
  • Management of one direct report, supporting their campaigns and their personal development


You will be:

  • Consumer-focused, strategic, creative, commercial, adaptable, curious, open-minded, organised, a team player and excellent at multi-tasking
  • An effective decision maker who is proactive and reactive and able to work to deadlines  
  • Someone with strong analytical skills, able to use data to ensure your campaigns are targeted and engaging
  • Someone with excellent relationship management skills with both external and internal contacts
  • Someone with strong communication skills and strong interpersonal skills
  • Able to juggle multiple projects whilst ensuring each meets the overarching goals
  • Experienced in creating strategic and effective marketing campaigns
  • Experienced in budget management
  • Experienced in children’s media would be a plus


We’re happy to consider candidates from outside of London who’d like to apply for this position. Once it is safe for us to be back in the office, the role will be based in our new Embassy Gardens office in Nine Elms (SW11 7BW), London. We offer flexible working options and will be happy to discuss this in more detail at interview stage.


If you'd like to apply, please submit a CV and Cover Letter outlining your suitability and reasons for interest in the role by midnight on Tuesday 11th May 2021.


Salary: Up to £41,500 depending on how your skills and experience align to the role, plus bonus and benefits.


What you can expect from us

Our employees are the heart of our business. We have a range of benefits to reflect our commitment to our employees, some of which are:
•    25 days paid holiday entitlement in year one, plus bank holidays
•    Medical cover
•    Life assurance
•    Cycle to Work scheme
•    Discounted gym membership
•    Personal Learning Allowance
•    Generous pension scheme
•    Summer working hours (role dependent) 
•    Volunteering policy and charity matching
•    Employee Assistance programme
•    Mentoring programme
•    Extended Parental Leave policy 
•    60% Discount on Company books
•    Each site has trained mental health first aiders 
•    We plant a tree for every new employee to our business


We partner with The Book Trade Charity, who provide financial assistance for people looking to get into the publishing industry; you can find more information and talk directly here:

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.


Company: The Random House Group Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: SW11 7BW 

Job ID: 142443

Date:  23-Apr-2021

London, LND, GB, SW11 7BW

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