Marketing Manager, Ebury (Food & Lifestyle)

Are you passionate about reaching readers across the Food & Lifestyle genre? Does the sight of a cookbook filled with notes and spills bring a smile to your face? Do you love cooking with gadgets and care about sharing these methods with a commercial audience?

We're looking for a Marketing Manager who is excited about creating future bestsellers and reaching commercial practical cooking audiences. If you want to work on our Lifestyle titles and with some of the biggest names in Food, then this is the role for you.

About the Hubs

Ebury’s hub model blends editorial, publicity and marketing, and feeds on idea flow from every area of the team. It’s a thriving and ultra creative team and space.

In the Ebury Food Hub, our mission is to make life tastier and easier, to introduce more readers to new and established food voices, to shine a light on overlooked cuisines and expand culinary horizons. To make connections in the most joyful way possible: through cooking and eating. As the No.1 cookbook publisher in the UK, the list is simply unrivalled. From Mary Berry, Yotam Ottolenghi, Rick Stein to Suzanne Mulholland aka the Batch Lady, Hayley Dean, Jane’s Patisserie and the Bored of Lunch phenomenon, the depth of talent is exceptional.

In the Ebury Lifestyle Hub, our mission is to create beautiful solutions for everyday needs. You’ll be working with a broad range of authors whose work spans the lifestyle genre, covering home and garden, fashion, self-expression and giftable humour books; our authors including Charlie Mackesy, Stacey Solomon, Will Kirk and Johanna Basford.

The role

Reporting to the Campaigns Director, this role is responsible for planning and executing consumer campaigns for Ebury titles from the Food and Lifestyle hubs. These will be a combination of repeat authors and new titles, and you’ll be working closely with Editorial to build a comprehensive understanding of audiences in key territories.

Key responsibilities:

• Developing, coordinating and delivering successful marketing campaigns for both our frontlist and bestselling catalogue titles.
• Creating and implementing digital strategy for campaigns, advising authors on digital portfolio management, brand growth and implementing plans for growth where appropriate.
• Liaising with the Audiences & Digital team to run and optimise paid-for social campaigns, and to achieve targets for online audience growth via your campaigns.
• Guiding authors on digital marketing including planning and problem-solving.
• Identifying audiences, shaping pitches, planning media campaigns, and brokering partnerships.
• Building the hubs’ network of influencers, media contacts and brands to make our campaigns as impactful as possible.
• Coordinating with relevant divisional departments, including sales, editorial, and publicity.

What you’ll bring

Join us in this exciting role if you're passionate about food, cooking, and engaging with social media trends among mass consumer foodies, especially with gadgets like slow cookers or air fryers. You’ll also need a passion for lifestyle, including gardening, homes and interiors, and wellbeing. It’s also important to us that you’re interested in influencer marketing and working with online communities.

Essential criteria:

• Demonstrable successful marketing campaign experience (this doesn’t have to be from the publishing industry)
• Project management and organisation skills
• Problem solving skills
• An eye for detail
• Demonstrable experience with stakeholder management
• Excellent communication and negotiation skills

Preferred criteria:

• Influencer marketing experience and influencer relationships would be a bonus
• Experience brokering new partnerships

Application instructions

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Thursday 12th June. In your cover letter, please tell us about your most used cookbook.

Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.

Salary

Circa £35,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work from the office twice a week, on Tuesdays and Thursdays.

About Penguin

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

The recruitment process

You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: The Random House Group Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: SW11 7BW 

Job ID: 280034