Marketing Director, Transworld

Are you a creative and strategic marketing professional ready for a major new opportunity at a leading commercial fiction and non-fiction book publisher?  

Transworld are looking for a talented marketing professional who will thrive in a fast-changing market guided by our new Managing Director. The Marketing Director is responsible for leading campaign strategy and execution as well as contributing to the overall strategy of the division as part of the Transworld Leadership Team. The Marketing Director ensures the marketing team develop targeted campaigns to generate the maximum possible consumer engagement as well as being accountable for performance and development of the team.   

This position has five direct reports, responsibility for a total team of 12. 

About Transworld 

Transworld is one of seven adult publishing houses within Penguin Random House, with an annual turnover of £50-60m. Recent successes include two of the biggest-selling books of recent years - Spare by Prince Harry and Lessons in Chemistry by Bonnie Garmus. At the beating heart of Transworld is a passion for our authors, a belief in their books, and a hunger for success. Transworld has an unrivalled reputation for turning debuts into bestsellers whilst creating long term 'brand-name' authors such as Bill Bryson, Kate Atkinson, Paula Hawkins, Lee Child and Dan Brown. 

The Opportunity and Candidate Profile 

Transworld has commenced a new chapter in its history with the inception of a new Managing Director this Spring. The successful candidate in this role will bring a track record of industry-leading marketing campaign work, strong leadership and management skills, ability to multi-task and prioritise, together with excellent interpersonal communication and relationship-building skills.  

We are looking for a senior marketer with bags of creativity, as well as an audience-led focus, an analytical and inquisitive mindset as well as a deep love of books, and an obsession with the consumer discovery journey towards their next read. From a technical point of view we would expect some familiarity with Adobe suite, self-service advertising platforms and social-media and project management tools. 

Beyond the core competencies that will make you successful in the day-to-day of the role, the most exciting opportunity is to contribute to Transworld’s future growth plans. To do that you will need vision, influence, drive and commitment, with an ability to thrive under pressure, and embrace challenges as well as offer challenges, with pragmatism and optimism. These characteristics will combine with your instinctive self-confidence, influencing skills, and presence both to attract the most talented writers and marketeers to Transworld, as well as to lead and inspire people across the publishing division in an inclusive and empowering manner. 

Key Responsibilities 

• Oversee budget strategy, resource allocation and successful delivery of marketing campaigns, combined with wider list prioritisation and broader resource direction. 

• Lead and contribute to the publishing ambition and campaigns of our lead titles and authors. 

• Evolve and communicate the divisional marketing strategy with internal stakeholders. 

• Foster clear goals for the department and their reports, with effective and timely communication of team and divisional information and priorities. 

• Contribute to new title acquisitions and author/agent pitch meetings and the subsequent external relationships around creative direction and strategy. 

• Provide expert audience and market-led insight and feedback that influences both the creative design process and the acquisition and campaign strategy. 

• Collaborate with Art, Publicity, and Editorial around title publication and launches. 

• Maintaining close interactions with Sales to develop targeted retailer marketing strategies and campaigns which align to retailer and audience identification. 

• Collaborates with PRH Brand ensuring effective utilisation of Group data insights and tools. 

• Manages the recruitment processes, and responsible for delivery of Marketing diversity and inclusion plans. 

• Fosters a supportive, healthy and proactive team ethos that invests in personal development, wellbeing and a growth mindset. 

Application Instructions 

Please apply with your CV and cover letter (addressed to Kim Young) outlining why you are the right candidate for the role by Monday 20th May.  

What you can expect from us: 

Salary: competitive basic salary depending on how your skills and experience align to the role, plus bonus and benefits.   

Competitive benefits package:  

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.  

Our benefits include: 

Financial – income protection, life assurance, childcare allowance 

Wellbeing - healthcare cash plan, critical illness cover, health checks 

Lifestyle – enhanced parental leave, tech scheme,  

For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/ 

Hybrid working:  

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role, there are regular meetings and activities that you will need to attend in person at our Embassy Gardens office. The exact balance of office working will depend on the nature of your role and team needs, and we are open to discussing this through the recruitment process. 

About Penguin: 

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone. 

The recruitment process:  

You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/ 

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. There may be times when the volume of applications means we cannot take all eligible candidates to interview. 

We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request. 

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee. 

Company: Penguin Books Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: SW11 7BW 

Job ID: 270399