Head of Digital Media (6-month FTC)

Are you a visionary and strategic leader with a passion for digital media?

We are seeking a Head of Digital Media to manage our central Digital Media team, for a 6-month period.

In this pivotal role, you will drive paid media performance and insights for our publishing divisions, overseeing the planning, negotiation, and execution of paid digital media campaigns across multiple platforms including paid search, social and programmatic.

Your expertise will ensure optimal placement and cost efficiency, propelling our digital presence to new heights. 

Key responsibilities:

• Lead a team of 6 Paid Media Specialists, to plan and execute digital media briefs, acting as a strategic advisor and main point of escalation.

• Manage resource allocation across the Digital Media team.

• Ensure effective briefing and campaign setup processes meet the needs of our Publishing Houses.

• Drive the evolution of our paid media strategy and deliver actionable insights from Test & Learn initiatives.

• Report on performance providing actionable insights and strategic recommendations that build support and buy-in to mature campaigns.

• Oversee the planning, negotiation, and execution of paid digital media campaigns across multiple platforms for optimal placement and cost efficiency.

• Produce and present key insights and learnings from Test & Learn opportunities and cross-campaign analysis to establish best practices.

• Support divisional marketing with advanced media strategies that align with commercial and brand objectives.

• Lead paid media discussions with assigned divisions, providing creative and strategic input.

• Coach team members to enhance service delivery to our Publishing Houses.

• Develop and maintain strong relationships with media partners, platforms, vendors, and Marketing Directors to enhance business opportunities and ensure smooth operations.

 What you will bring

Essential criteria:

• Experience in digital media campaign setup, optimisation, and reporting.

• Experience in team management.

• Strong knowledge of marketing technology and data platforms.

• Proven ability to optimise multi-channel and full-funnel media campaigns.

• Expertise in creating campaign measurement strategies across owned, earned, and paid digital channels.

• Excellent interpersonal and stakeholder management skills.

• Exposure to campaign planning and optimisation.

• A growth mindset, comfortable with learning and adapting based on data.

Application instructions

Please apply with your CV by 11:59pm on Sunday 30th March.

• Please note we are looking for someone to join the team as soon as possible, but we are also happy to accommodate a reasonable notice period for the right candidate.

• We anticipate a two-stage interview process which will include a virtual first-stage interview and in-person second stage interview. We are happy to discuss this further with you throughout the recruitment process.

Salary

£75,000 - £85,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

What you can expect from us

Our people are the heart of our business, and we work hard to support a culture of responsibility and recognition.

Our benefits include:

• Financial – income protection, life assurance, childcare allowance

• Wellbeing – healthcare cash plan, critical illness cover, health checks

• Lifestyle – enhanced parental leave, tech scheme, free and discounted books

For our full benefits list please visit: https://www.penguinrandomhousecareers.co.uk/what-we-offer/

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important.

For this role we expect up to two days p/week in our offices in London. We are happy to discuss this hybrid working arrangement with you throughout your recruitment process.

About Penguin

We’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.

The recruitment process

You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you will bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk. Remember, you only need to share what you are comfortable to for us to support your request.

Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.

Company: Penguin Books Limited 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: SW11 7BW 

Job ID: 278632