Director, Marketing

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Director, Marketing (Canada)

Toronto, Ontario

BMG Canada doesn’t just function as the company’s regional outpost supporting both domestic and international repertoire, but also plays a crucial role in enhancing the label’s global operations. The Canadian team helps drive value and expand the reach of the company on a global scale. This role should be viewed through a global lens -  it is not solely a Canadian or North American role, but rather one that brings important value to BMG’s broader international infrastructure.

In this position, you will serve as the principal marketing lead for Canada, spearheading national campaigns while fostering collaboration and strategy within the global team. Your ultimate aim will be to enhance our artists’ fanbases and elevate our label’s influence in Canada. The ideal candidate will work closely with the VP of Recorded Music to bridge North American and international markets through innovative and strategic marketing initiatives. This includes global brand building, leveraging domestic touring and live events, experiential and fan-facing marketing, cultural adaptation, local and international partnerships, and even the discovery and development of global talent out of the Canadian market.

What You’ll Be Doing.

• Oversee development, planning and execution of top-priority marketing campaigns in collaboration with Canadian and global marketing and sales teams.
• Collaborate extensively with BMG’s international teams while providing leadership and mentorship to the expanding Canadian team alongside the VP of Recorded Music.
• Create Canadian-specific strategies and creative marketing initiatives for artist projects/releases and BMG Canada’s brand.
• Build out project budgets, sales projections and overall goals in collaboration with the VP, maintaining a keen focus on profit and loss management and return on investment.
• Conduct regular assessments of marketing initiatives, utilizing ongoing data and feedback to refine strategies and optimize performance.
• Lead and manage relationships with third-party press, radio and digital/social team while liaising with US and global BMG teams on all assigned campaigns.
• Play a key role in developing strategic partnerships for BMG Canada and its artist roster.
• Build and maintain strong relationships with artist management teams and key Canadian industry partners, including: DSPs, social platforms and key radio/media outlets.
• Contribute to BMG’s global marketing teams on a regular basis through team calls and project-specific meetings.
• Embrace opportunities for frequent business travel and engage in the artist signing process, contributing to the growth and success of the BMG Canada portfolio.

Must-Haves

• Extensive and recent experience in music marketing, demonstrating expertise in developing and executing campaigns for high-profile artists and their management teams, with a deep understanding of large fanbases. Prior experience in other areas (management, legal, publicity/radio/DSP, brand sponsorships, etc.) is a plus.
• Exceptional project management skills, with a proven ability to prioritize effectively between large and small projects while successfully managing multiple concurrent campaigns, ensuring timely and impactful execution.
• Strong relationships across all facets of the Canadian music industry (DSPs, press, radio, management, labels/distributors, etc.). International relationships are a plus.
• Data-driven marketing insight, with a strong comprehension of how data informs marketing strategies, coupled with hands-on experience using analytics tools such as Luminate, Mediabase, Chartmetric or comparable platforms.
• Proven success in marketing single/album campaigns and experience executing digital, creative and event-based marketing ideas in line with overall campaigns.
• Respectful, honest and confident communication skills, especially in interactions with artists and managers.

Nice-to-Haves.

• Knowledge and experience with the latest digital and social marketing trends.
• Experience and expertise in all genres and current trends in music.
• Proficiency in Microsoft Office Suite and experience with image design/editing (e.g. Photoshop, Illustrator).

What’s In It For You. 

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• 15 days vacation in year one; increases with length of tenure.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Are you interested? Follow the link to apply!

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (Canada), Inc. 

Country: Canada 

State/Region: Ontario 

City: Toronto 

Postal Code: M8X 1B3 

Job ID: 275912