Sr. Manager, Marketing


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. 
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


#WeAreBMG #WeAreHiring

Sr. Manager, Marketing

We are looking for a Senior Marketing Manager to join our recorded music team, an exciting department that works on a wide remit of recorded projects at BMG!

In this role, you will create, implement and drive multi-phase domestic and international marketing plans for artists in rock, alternative, and pop for the record label.

What You’ll Be Doing.

  • Overseeing all aspects of marketing plans including Social Media, Streaming, Publicity, Radio, Advertising and more to ensure project visibility is maximized and marketing plan is fully executed.
  • Acting as primary communication liaison between artists, management, and distributors to coordinate label timelines and objectives in conjunction with artist's management timelines (touring, album releases, book releases, press hits, etc.)
  • Participating in understanding analytics and how that applies to a successful project.
  • Creating and managing marketing budgets and stay within the approved amounts.
  • Tracking and processing all project-related invoices.
  • Working with our brand team to find appropriate marketing partners to participate in each release.
  • Arranging touring ticket requests for artist performances with management and venues.
  • Providing on-site label support at performances and events, as needed.
  • Overseeing marketing tool creation and delivery of tools in a timely fashion.
  • Driving collection of assets to supply chain department to ensure production deadlines are met.
  • Providing weekly data updates for the artist/managers.
  • Coordinating communication and asset flow with our Synch Creative team to maximize pitch opportunities.
  • Working and brainstorm with digital marketing department to drive artists' creative online strategies.


Your Profile.

  • You have previous experience within a product management role within the music industry, working across a variety of genres.
  • You are highly creative and keen on innovation.
  • You have excellent time management skills and ability to juggle conflicting priorities and projects.
  • You have exceptional attention to detail.


A Bachelor’s degree in a relevant field (such as Marketing, Music Business etc) is a plus, but not a must.


What’s In It For You?

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music


Are you interested? Follow the link to apply! 


Salary Range: $70,000 - $80,000 per annum

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10016 


Date:  May 11, 2023

New York, NY, US, 10016

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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