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Coordinator, Digital Marketing


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


Coordinator, Digital Marketing

New York, New York

Are you constantly on the lookout for new music? Are you the friend who is always in the know on the latest social media trends and informing the group? If yes, you sound like just the right fit as our Digital Marketing Coordinator at BMG, where you’ll help connect a roster of artists spanning multiple genres – pop, hip-hop, rock and country - with their fans online as well as be involved in the journey of releasing a record from start to finish. Our ideal candidate is passionate about music, social media and the fast-paced world of tech.

The Digital Marketing Coordinator will report to the Senior Manager, Digital Marketing and work side by side with the department’s Digital Marketing Manager. As the department’s coordinator, you are knowledgeable on the top performing social platforms, actively supporting the team on day-to-day setup for our artists and eager to learn all aspects of the digital landscape as it correlates to music.


What You’ll Be Doing.

  • Provide direct support to the New York Digital Marketing team and managing day-to-day digital marketing admin needs to best serve the department, i.e. updating artist channels, creating tracking links, monitoring fan chatter, gathering key insights
  • Devise social timelines, write and proof copy, schedule content / posts and monitor fan engagement
  • Collaborate with Creative team on content and provide feedback on copy, design and specs needed for each social platform (Twitter, Facebook, Instagram, Snapchat, tik tok, Tumblr)
  • Coordinate social advertising - i.e. boosting posts and native ads across Facebook, Instagram, TikTok and more
  • Identify social influencers or work with a third party agency and develop a partnership strategy for our music and content
  • Research the latest trends in social media and conduct weekly updates
  • Report key insights and engagement across artist socials
  • Develop copy for artist emails and work with Creative team on template design/content
  • Draft commercial partner scripts (Apple Music, Spotify, Pandora etc.) working with both the digital and sales teams
  • Collaborate and manage third party creative and tech developer agencies to execute materials and deliverables
  • Create and update social reports throughout campaign
  • Develop social advertising plan, execute, and adjust based on analytics and engagement all within proposed budget



  • Demonstrated knowledge of current digital trends and the willingness to learn more about the various areas of digital marketing
  • Keen understanding of the artist’s voice and audience to best engage consumers
  • Passion for promoting music and connecting fans with their favorite (or soon-to-be favorite) artists
  • Attention to detail and excellent writing/editing skills
  • Organized and a natural multi-tasker
  • Ability to take initiative and work well in a team environment
  • Experience managing social communities


It’s a plus if you also have: previous experience in a digital marketing position.

What’s In It For You.

  • Hybrid working environment – 3 days in office, 2 days to work from home.
  • Robust medical, dental and vision packages.
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company.
  • Two weeks’ vacation in year one; three weeks’ vacation in year two.
  • Annual fitness reimbursement and options to earn financial rewards through completing qualified wellness activities.
  • Commuter benefits.
  • Access to our Employee Assistance Program offering 24/7 wellbeing support.
  • Summer Fridays.
  • Diverse possibilities of personal and professional development including internal trainings, mentorship programs, access to Linkedin Learning; and more!
  • Artist showcases and playbacks.


Pay Range

$47,000 – 53,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.


Are you interested? Follow the link to apply!



BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10016 

Job ID: 257648


Date:  Mar 18, 2023

New York, NY, US, 10016

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Book Publishing, Media Publishing, Social Media, Advertising, Publishing, Marketing

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