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VP, Marketing Insights & Analytics


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


VP, Global Marketing Insights & Analytics

Los Angeles, California

As the VP of Global Marketing Insights & Analytics, your mission is to oversee and develop the Marketing Insights & Analytics team and its strategy, aiming to optimize sales and streaming revenues for frontline, catalog, and international releases. You will be responsible for providing data insights, analysis, recommendations, and decision-making support to the business, serving as a central source for quantitative and qualitative research and analysis for Executive Management and the marketing and sales teams. Additionally, you will focus on formulating recommendations to shape the future of digital revenue and marketing strategies, identifying trends, and conducting consumer behavior analyses on digital platforms. Your role will also involve implementing tools to facilitate detailed and effective data analytics, alongside demonstrating creativity, initiative, and the ability to collaborate with multiple stakeholders across various disciplines within the business.

What You’ll Be Doing:

  • Develop and lead the Global Marketing Insights & Analytics team.
  • Develop, manage and drive the Global Marketing Insights & Analytics strategy for BMG’s businesses to maximize sales and streaming revenues for all frontline, catalog and international releases.
  • Forge strong relationships with key stakeholders in the business and serve as a valued consultant in decision-making processes.
  • Self-initiate artist, release, label, platform, market and/or industry analyses and projects, providing actionable insights and recommendations to the business.
  • Collate, analyze, interpret and present data insights on marketing initiatives, repertoire performance and opportunities, consumer behavior, artists analytics and digital partner performance.
  • Develop and analyze strategies to maximize streaming revenue.
  • Support the global marketing and streaming teams in identifying trends, relevant technology advancements and commercial performance, while gathering global insights to further enhance understanding and implement data-driven marketing strategies.
  • Ensure the Marketing Insights & Analytics team provides professional and timely delivery of data-related tasks and assignments.
  • Keep up-to-date with shifts and developments in the digital media and streaming landscape across our partners and territories.
  • Support the business with direction on the evolution of our revenue formats and service offerings. Help drive improvements and changes in the market through innovation, research and involvement in new projects.
  • Analyze social and digital marketing data, build metrics to measure KPIs and work closely with relevant departments to further amplify consumer engagement.
  • Serve as a key contact for Executive Management on projects and ad-hoc research, presenting findings and recommendations on a regular basis.



  • Proven expertise in data analytics within the music industry, specifically in digital platform and marketing knowledge.
  • Leadership experience that equips you to inspire and motivate team members to achieve their full potential, provide clear direction, set challenging yet achievable goals, and foster a collaborative and inclusive team culture.
  • Foundational understanding of marketing analytics, data analysis techniques, statistical methods, and research methodologies.
  • Proficiency in utilizing tools and software commonly employed for data analysis and visualization, as well as an understanding of data warehouses.
  • Experience in drawing insights, formulating recommendations from data, and financial modeling.
  • Skills in disseminating complex analysis into concise, understandable, and actionable presentations.
  • Experience in forming and cultivating business relationships with key stakeholders.
  • An instinct to take initiative in an unstructured environment, following self-driven lines of inquiry while formulating and testing hypotheses.


What’s In It For You:

  • Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
  • Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
  • Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
  • Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
  • Save money and time with our commuter benefits program.
  • Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
  • Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
  • Access well-being support 24/7 through our Employee Assistance Program.
  • Kick off your weekends early with Summer Fridays.
  • Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
  • Be inspired by our talented artists at our showcases and playbacks.


Pay Range:

$130,000 - $150,000 annual compensation

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.


Are you interested? Follow the link to apply!


We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 269105

Date:  Jun 20, 2024

Los Angeles, CA, US, 90036

Nearest Major Market: Los Angeles

Job Segment: Book Publishing, Media Publishing, Marketing Manager, Testing, Data Analyst, Publishing, Marketing, Technology, Data

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