VP, Marketing

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Vice President - Marketing

We are seeking a Vice President of Marketing for Pop Music to spearhead the development and execution of comprehensive marketing strategies that will elevate awareness, engagement, and sales for our distinguished roster of Pop artists.

In this pivotal executive role, you will oversee a high-performing team and collaborate closely with various departments including A&R, Promotions, Sales, Digital, and Publicity. Your leadership will ensure cohesive brand messaging and the flawless execution of creative campaigns across multiple platforms.

The ideal candidate is a seasoned marketer with deep industry expertise and a proven track record of crafting and implementing successful global campaigns for both developing and major pop artists. If you are an innovative thinker with a passion for driving results, we invite you to join our team and make a significant impact in the world of pop music marketing.

What You’ll Be Doing.

• Strategic Leadership: Develop and execute comprehensive marketing strategies that enhance our brand and grow the market presence of our Pop music artists. Build long-term artist development plans that align with their creative direction and career growth. Act as the primary liason between artist management and the label.
• Team Leadership & Development: Lead, mentor, and inspire the pop marketing team, fostering a culture of innovation and accountability.
• Campaign Management: Oversee the planning and execution of global marketing campaigns, collaborating with A&R, digital marketing, creative, and sales teams. Ensure campaigns are data-driven, impactful, and tailored to individual artist branding.
• Cross-functional Collaboration: Work closely with A&R, Digital Marketing, commerce and promo teams to align marketing efforts with broader label strategies and artist development goals. Ensure messaging is consistent and supports overall business objectives.
• Product Management: Develop physical and digital product release strategy and create product lines based on artist fanbases and sales goals. Oversee the collection, organization, and distribution of assets including audio, video, photography, artwork, and metadata.
• International: Collaborate extensively with BMG international teams, fostering strong cross-border communications and alignment. Also oversee the US marketing campaigns for incoming Pop projects signed out of our international territories (mainly UK, AUS, GSA).
• Artist Signings: Opportunity to source deals and engage in the artist signing process.

Must-Haves

• Experience: Extensive experience within music marketing, with a proven track record in Pop music, ideally at a senior level. Experience managing large-scale, global campaigns for successful Pop artists.
• Leadership Skills: Demonstrated experience leading high-performing teams and fostering professional growth within the department.
• Industry Knowledge: Extensive understanding of the Pop music market, DSPs, streaming trends, social media platforms, and audience behavior.
• Strategic Vision: Ability to think creatively and strategically to design and execute comprehensive, multi-platform marketing campaigns.
• Analytical Skills: Strong analytical skills with the ability to use data to inform and optimize marketing strategies.
• Relationship Management: Excellent interpersonal and communication skills, with a track record of building strong relationships with DSPs, external partners, and internal teams.
   

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$150,000 – 170,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 275525