Sr. Manager, Digital Advertising - US

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Sr. Manager, Digital Advertising – US

Los Angeles, California

As the Senior Manager of Digital Advertising (US), you will be responsible for overseeing digital media buying across the US and other international markets. You will spearhead innovative paid media strategies, managing digital advertising campaigns across multiple platforms, and optimizing campaign performance in real-time. Your role includes managing key advertising accounts, digital systems, and relationships, while working closely with the wider marketing teams to target the right audiences, maximize ad creative impact, and drive measurable results.

What You’ll Be Doing.

• Lead and execute comprehensive digital advertising strategies across all major ad buying channels—including programmatic advertising via demand-side platforms (DSPs), social media advertising, search engine marketing (SEM), connected TV (CTV) and over-the-top (OTT) platforms, display and video advertising, mobile advertising, and audio platforms.
• Utilize data-driven audience targeting, including first-party and third-party data strategies, to ensure cohesive, cross-channel campaigns that maximize reach, engagement, and performance.
• Plan, execute, and optimize digital advertising campaigns across platforms such as Meta, Google, TikTok, Snapchat, Amazon, Spotify, and more.
• Manage digital advertising infrastructure and business tools (e.g., Meta Business Manager, Google Ads, TikTok Ads) to ensure seamless operations and effective performance.
• Develop and maintain relationships with key digital advertising partners (Meta, Google, TikTok), staying up-to-date on platform updates and industry trends.
• Lead audience targeting strategies to ensure precision in real-time ad delivery, increasing media efficiency and return on investment.
• Provide comprehensive reporting on campaigns, offering actionable insights through performance data and attribution tracking (e.g., Meta CAPI).
• Support stakeholder education by presenting innovative digital advertising approaches and emerging trends.
• Foster team leadership and development, providing clear direction and support to ensure team growth and success.

Must-Haves

• Proven experience in digital media buying, with hands-on campaign management experience in music, media, or entertainment sectors preferred. If you have experience in other sectors, you should also apply.
• Proficiency in managing campaigns on Meta, Google Ads, TikTok Ads, and other advertising platforms, with the ability to quickly learn and adapt to new tools.
• Deep understanding of attribution models, conversion tracking, and digital advertising best practices.
• Strong data-driven mindset with the ability to analyze performance metrics and suggest optimizations for achieving campaign goals.
• Excellent project management skills, ensuring campaigns are delivered on time and within budget.
• Experience working with cross-functional teams and working with remote and local stakeholders.
• Passion for the music industry, with an ability to identify and engage target audiences for artists and releases.
• Proactive in staying up-to-date on digital advertising trends and implementing innovative approaches.
• Demonstrates a can-do approach, embraces challenges, and fosters a collaborative environment.
• Thrives in dynamic settings, quickly adjusting to changes in priorities and strategies.
• Takes initiative, drives projects forward, and maintains focus in fast-paced environments.
• Approaches obstacles with creativity, offering innovative solutions and fresh ideas.

Nice-to-Haves.

• Strong knowledge of SEO/SEM, programmatic buying, or connected TV (CTV) advertising.
• Experience with AI-driven marketing tools and automation to enhance digital marketing efforts.
• Familiarity with first-party data strategies in a post-cookie world to improve audience targeting.
• Proven ability to lead global marketing initiatives and align them with local market needs.

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$75,000 – $79,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90013 

Job ID: 274312