Sr. Director, Content & Creative

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Sr. Director, Content & Creative

Los Angeles, California

The Senior Director of Content & Creative at BMG is a strategic and visionary leader, responsible for overseeing a multidisciplinary creative team to deliver exceptional and impactful creative services for our artists and catalog. This role is pivotal within the marketing team, ensuring smooth collaboration across departments while maintaining a strong focus on innovative creative direction. With a proactive mindset, the Senior Director will lead the team to execute projects that amplify BMG’s cultural presence and support artists in connecting with audiences in meaningful ways.

What You’ll Be Doing.

Leadership & Team Management:

• Lead and manage a multidisciplinary team of designers, animators, videographers, and other creatives. 
• Foster a culture of creativity, innovation, and collaboration within the team. 
• Oversee project workflows, ensuring deadlines and quality standards are consistently met. 

Creative Direction/Strategy:

• Define the creative vision and direction for all projects, ensuring alignment with BMG’s identity and goals. 
• Develop innovative concepts for music videos, visual campaigns, brand collaborations, and other activations. 
• Act as a creative link between artists, clients, and internal teams to ensure clear communication and alignment. 

Collaboration:

• Work closely with the EVP of Marketing, artists, and artist management teams to develop strategies that align creative output with broader business objectives. 
• Build and maintain strong relationships with external partners, vendors, and freelancers to supplement the team’s capabilities as needed. 

Quality Assurance & Process Management:

• Implement and uphold high standards for creative quality. 
• Establish and refine processes to improve efficiency, collaboration, and project management. 
• Oversee and manage client feedback, ensuring revisions are purposeful and align with the team’s creative autonomy and standards. 

Innovation & Industry Leadership:

• Stay ahead of industry trends and emerging technologies, integrating them into the team’s creative approach where possible. 
• Proactively pitch new creative opportunities to expand BMG’s presence and impact. 
• Lead the team in exploring AI tools, motion graphics, and other emerging techniques to maintain BMG’s goal of being forward-thinking creative force. 

Oversight of Frontline & Catalog Projects:

• Music Videos 
• Album Launch Assets: Develop cohesive launch packages, including teaser campaigns, social media assets, motion graphics, and banners to maximize visibility across platforms. 
• Merchandise Designs & Collaborations 
• CRM Campaigns 
• Paid Media Assets 
• 2D and 3D Animation 
• Album Art & Packaging 
• Brand Collaborations: Conceptualize and execute creative partnerships between artists and brands, including co-branded content and event activations. 
• Interactive & Digital Experiences: Develop cutting-edge websites, games, and other interactive experiences that deepen fan engagement and extend the reach of artist campaigns. 

Must-Haves.

Project Management Expertise:

• Proven ability to oversee and deliver complex, multidisciplinary projects on time and within budget.

Creative Software:

• Advanced knowledge of industry-standard tools like Keynote, Figma, Cinema 4D, Adobe Creative Suite, After Effects, and emerging AI-driven tools.

Content Optimization for Platforms:

• Deep understanding of platform-specific requirements (e.g., TikTok, Instagram, YouTube, META) for organic and paid media campaigns.
• Data-Informed Creativity:
• Ability to interpret data and audience insights to drive creative strategies and measurable results.

Visionary Creative Leadership:

• Skill in aligning creative direction with artists’ visions and balancing artistic integrity with commercial goals.

Industry Awareness and Innovation:

• Demonstrated ability to stay ahead of trends and integrate cutting-edge technologies like AR/VR and interactive experiences.

Collaboration and Communication:

• Exceptional interpersonal skills to bridge the gap between artists, internal teams, and external stakeholders.

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.

• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$130,000 – 160,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90013 

Job ID: 278934