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Manager, Digital Marketing


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. 

*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


#WeAreBMG & #WeAreHiring!


Manager, Digital Marketing

Los Angeles, California 


Your primary mission is to be one of the main digital marketing components in BMG’s Los Angeles office – leading campaigns and activations for Rise Records, reporting into the Senior Manager, Digital Marketing LA.

You’ll need to build innovative social media strategies, oversee digital advertising campaigns and help with the logistics of how an artist uses social. 

You’ll be part of a global digital team that aligns closely with colleagues in digital sales, streaming and YouTube both locally and internationally.


What You’ll Be Doing.

  • Creating digital marketing campaigns and strategy, including social media strategy and digital activations.
  • Overseeing digital advertising campaigns, and tracking their performance.
  • Representing the Rise digital marketing efforts both internally to BMG and externally to management and artist clients.
  • Managing and leading any 3rd party partners for social media, content and creative.
  • Working on day-to-day digital operations, including smart linking, channel uploads, content management, etc.
  • Providing reporting and analysis on campaign progress, highlighting areas of success or for development to marketing team and product owners.
  • Being prepared, organized and active for store turns and product launches.
  • Forming strong relationships with platform partners and artist management.
  • Constantly liaising and communicating with product managers and marketing team for local and international repertoire.
  • Consistently liaising and communicating with digital sales colleagues to deliver aligned strategies. 
  • Contributing to the global digital marketing team with learnings, developments and experiences.
  • Adhering and contributing to the overall US digital marketing strategy.
  • Helping the digital marketing team to succeed globally for BMG. 



  • Previous experience in digital marketing.
  • Technical understanding of social media platforms, inc Facebook, Instagram, Twitter, TikTok, etc.
  • Some understanding of digital advertising, inc skills with Facebook Business Manager, Google Ads
  • Practical experience with digital music tools inc smart-linking (e.g Linkfire), analytics (e.g Chartmetric, Crowdtangle), charting (Nielson)
  • Some experience and understanding with image and video editing, ideally Adobe Suite programs like Photoshop and Premiere.
  • Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint.
  • Respectful, honest and confident communication skills, happy to work within a team and manage others.
  • Passion for, and a knowledge of, the music industry including being well versed in Rise Records artists and up to date on music industry status quo.


Plus, not a must: Bachelor’s Degree in a relevant field such as music, creative, media or communication industries. Previous experience in a digital role within the music industry preferred.


What’s In It For You.

  • Hybrid working environment – 3 days in office, 2 days work from home.
  • Robust medical, dental and vision packages.
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company.
  • Flexible time off policy – no caps, no accruals!
  • Annual fitness reimbursement and options to earn financial rewards through completing qualified wellness activities.
  • Commuter benefits.
  • Access to our Employee Assistance Program offering 24/7 wellbeing support.
  • Summer Fridays.
  • Diverse possibilities of personal and professional development including internal trainings, mentorship programs, access to Linkedin Learning and more!
  • Artist showcases and playbacks


Salary range: $55,000 - $65,000 per annum + annual bonus scheme

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.


Are you interested? Follow the link to apply!


BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.


BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 


Date:  Feb 28, 2023

Los Angeles, CA, US, 90036

Nearest Major Market: Los Angeles

Job Segment: Book Publishing, Media Publishing, Marketing Manager, Advertising, Business Manager, Publishing, Marketing, Management

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