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Manager, Audience Development (Catalog US & LATAM)


Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of
age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.


Manager, Audience Development (Catalog US & LATAM)

Los Angeles, California

BMG's digitally-focused Marketing department is an award-winning global team who work at the forefront of artist campaigns, leading the charge with expert insight into social media, audience development, online advertising, CRM, global activations and innovation for marketing. They are interconnected with BMG’s advertising, technology, campaign, sales and analytics teams, and they also work closely with artists and tech partners.


In this role, your mission is to lead catalog projects for Audience Development with the US and LATAM catalog teams, looking after a wide range of rock, hip-hop, pop, and dance tracks and artists. You’ll be responsible for both engaging and monitoring communities via backend data and tech platforms on behalf of BMG’s artist. With a focus on continuous and seasonal campaigns, trend tracking, and activations, you will work within the US & LATAM Digital team across Catalog to help artists effectively showcase their story, character, and music in digital spaces and with their core, money-spending fanbases.


What You’ll Be Doing.

  • Implementing the audience development strategy for a roster of artists, ensuring that all year-round online activity grows followers and engagement for social channels and streaming services and catalyzes streaming consumption.
  • Demonstrating a deep and sophisticated understanding of artist fanbases, demographics and new potential audiences for them.
  • Developing strategy for data capture and audience engagement across email databases and SMS, continually working to improve BMG's 1st party data offering and operating as a super-user for all current and future platforms and tools.
  • Pre-empting moments across the year that will impact artist exposure and consumption, collaborating with the wider BMG Marketing to capitalize on these opportunities.
  • Using native and 3rd party insights tools to regularly compile and present insightful reports on activity, performance, growth and learnings to the label and artist management – working with the Marketing Insights & Analytics team as necessary.
  • Supporting BMG's Digital and Marketing teams throughout campaign cycles and working to uphold always-on marketing and long-tail consumption when these cycles come to an end.
  • Providing guidance to supporting management and wider BMG team by relaying best practice, social audits and content strategy suggestions for artists outside of core roster.
  • Acting as a point-person within the label for troubleshooting, questions and guidance regarding digital platforms and strategy.
  • Tracking trending topics on social media and creating engaging campaigns from BMG's catalog.
  • Reviewing channels for key label accounts, creating content and posting plans to keep catalog relevant.
  • Adapting and delivering alternative versions of BMG catalog tracks to provide greater coverage and increased consumption.



  • Proven experience in a digital marketing or social media role with a focus on media or entertainment.
  • Demonstrated insightful understanding of the current social media and digital landscape.
  • Conscientious, creative and analytical outlook with a proactive approach.
  • Ability to brainstorm and develop content, story-telling and marketing ideas through to execution.
  • Exceptional ability to prioritize, multi-task and manage time efficiently in a high-volume, fast-paced department.
  • Skilled at building and maintaining effective and collaborative working relationships, both internally and externally.
  • A commercially-focused and motivated outlook.
  • Experience in leading and managing CRM, marketing database, email and social media channels.
  • Familiarity of website CMS.
  • Passionate about music and media with a deep interest in the industry.



  • Music Industry experience in Catalog specifically, with a strong passion for the history of rock, pop, hip hop, dance, etc.
  • Ability to manage social media coordinator and digital intern staff, when applicable.
  • Basic knowledge of HTML, CSS and JavaScript development and constraints.


What’s In It For You.

  • Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
  • Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
  • Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
  • Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
  • Save money and time with our commuter benefits program.
  • Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
  • Find your inner peace and boost your mental wellbeing with a complimentary subscription to the popular meditation app, Headspace.
  • Access well-being support 24/7 through our Employee Assistance Program.
  • Kick off your weekends early with Summer Fridays.
  • Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
  • Be inspired by our talented artists at our showcases and playbacks.


Pay Range

$66,560 - $72,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.


Are you interested? Follow the link to apply!


We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.




BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 269641

Date:  Jun 8, 2024

Los Angeles, CA, US, 90036

Nearest Major Market: Los Angeles

Job Segment: Book Publishing, Media Publishing, Marketing Manager, Outside Sales, Web Design, Publishing, Marketing, Creative, Sales

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