Coordinator, Youtube US


About BMG

BMG is a new kind of music company. Our mission is clear; to help artists and songwriters make the very most of their songs and recordings in the digital age. That’s why we offer the best creative support, provide the best access to platforms and work hard to maximize the value of each and every copyright, ensuring all our clients receive all payments promptly and accurately. We are not a technology company – though we use the best technology. We are not just a music publisher or a record label – although we offer both services. BMG is a company with service, transparency and fairness at its heart and a commitment to being the best international music company for songwriters, artists and everyone who works with us.


Your Profile

Are you constantly on the lookout for new music?  Do you consume music at one or more of the digital streaming platforms like Spotify, Apple, etc.? Are you familiar with the ecosystem of YouTube and discover music through this platform? If yes, you sound like just the right fit as our YouTube Coordinator at BMG where you’ll help connect a roster of artists spanning multiple genres – pop, hip-hop, rock and country - with their fans online as well as be involved in the journey of releasing a record from start to finish. Our ideal candidate is passionate about music/streaming and experienced in the fast-paced world of YouTube.


Your Mission at BMG  

The YouTube Coordinator will report to the department VP of Digital Sales. As the department’s coordinator, you are knowledgeable on the top performing digital retailer platforms, actively supporting the team on day-to-day setup for our artists and eager to learn all aspects of the digital landscape as it correlates to music. You will specifically ensure the best YouTube set up for artists we work with, coordinating all aspects of channel optimization, playlist pitching and more. You have a general understanding of marketing, streaming, systems and timelines.


What You’ll Be Doing

  • Provide direct support to the VP of Digital Sales and managing day-to-day digital streaming admin needs to best serve the department
  • Provide additional support to YouTube Manager with updating internal docs and needs
  • Responsible for artist channel optimization (best practices, etc.)
  • Weekly pitching to YouTube for playlist consideration
  • Work closely with Product Managers & Production team on claiming videos
  • General knowledge of key streaming/digital platforms
  • Gather marketing pitch information for weekly solicitation
  • Update internal marketing documents for new releases & priority tracks
  • Monitor playlist adds and daily streaming numbers for priority tracks
  • Liaise with BMG’s Distributor to gather retailer links  



  • College degree (prior music digital marketing/sales experience a plus)
  • Digital native with a commercial and analytical mind: passionate YouTube and/or digital platform consumer with detailed knowledge about YouTube (e.g. content, channel management, analytics)
  • Demonstrated knowledge of current digital trends and the willingness to learn more about the various areas of digital sales and streaming
  • Keen understanding of the artist’s voice and audience to best engage consumers
  • Passion for promoting music and connecting fans with their favorite (or soon-to-be favorite) artists
  • Attention to detail and excellent writing/editing skills
  • Organized and a natural multi-tasker
  • Ability to take initiative and work well in a team environment
  • Experience managing social communities



What’s In It For You

  • Robust medical/dental/vision packages
  • Two weeks’ vacation in year one; three weeks’ vacation in year two
  • $500 fitness reimbursement
  • Diverse possibilities of personal and professional development including trainings and access to
  • Dollar for dollar match of up to 6% into 401(k) after your first year with the company
  • A fun and respectful community of people with a passion for music


Here at BMG we are committed to equal employment opportunity and so all applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.





BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music’s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world’s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with.


International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo


Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID: 121842

121842BMG Rights Management (US) LLC 

Date:  Feb 18, 2021

Los Angeles, CA, US, 90036

Nearest Major Market: Los Angeles

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