Social Media Marketing Manager, Random House Publishing Group (Hybrid)

In 1925, Bennett Cerf and Donald Klopfer, two New Yorkers in their mid-twenties, acquired The Modern Library, a stable of classics and contemporary American works. Two years later, the company assumed Random House when Cerf and Klopfer decided to publish a few books on the side, “at random.”

Today Random House Publishing Group is the proud publishing home of the world’s most acclaimed storytellers, thought leaders, and innovators. The Random House portfolio of imprints includes Ballantine Books, Bantam, Delacorte Press, Dell, Del Rey, Random House Worlds, Modern Library, One World, Hogarth, Convergent, The Dial Press, Harmony, Rodale, and, of course, the flagship imprint Random House (among many others!). Publishing original fiction and nonfiction across imprints in all formats, Random House aims to connect with a broad and diverse readership, continuing our mission to entertain, educate, and inspire readers everywhere.

We seek a creative content creator for the role of Social Media Manager to join the Consumer Strategy & Engagement team. The ideal candidate will be an aesthetically-minded self-starter who appreciates book and media culture, keeps up to date with social media trends, is detail-oriented, and is motivated by connecting a truly “random” set of books with diverse audiences. This is a highly collaborative role, perfect for someone who can pair taking initiative with a discerning eye towards content that “moves the needle.” Reporting to the Associate Director of Consumer Strategy & Engagement, this is an exciting opportunity to play a key role in steering highly esteemed literary, commercial, and nonfiction brands into exciting new directions.

Please apply by the due date of April 12, 2024, and include your and resume and portfolio/social account(s).

Responsibilities include:

• Curating and creating dynamic photos and video content related to our books, authors, and events
• Managing day-to-day scheduling, posting, and optimization of content across social media platforms
• Executing creative content programs and influencer campaigns
• Planning, producing, and implementing large-scale influencer campaigns, partnered giveaways, brand co-promotional programs, integrated digital events, and content campaigns for Random House titles
• Keep up to date with current technologies and trends in social media to present to the team
• Assessing social media analytics using digital tools to track published content in efforts to enhance our data driven social strategies
• Assist in developing best practices and guidelines for imprints and authors
• Work with the larger Random House Publishing Group team to coordinate division-wide social media promotions and backlist marketing initiatives

The Essentials:

• Minimum 4 years of experience managing social media content for a brand or digital media outlet
• Book publishing experience is not required, but familiarity with book culture is a plus
• Proficient across all social media platforms, especially Instagram and TikTok
• Proven ability to craft innovative social media campaigns and oversee their implementation for multiple product launches at a time
• Extensive experience creating visual content daily in a time-sensitive environment
• Ability to predict, anticipate, and respond to trends and engaging moments on various social platforms
• Developed eye for catchy and interesting content that can elevate social traffic and overall community engagement
• Creative mindset alongside excellent project management, organizational, and collaboration skills
• Strong written communication skills and the ability to craft engaging and thoughtful copy
• Strong time management, critical thinking, and communication skills
• A great communicator, able to collaborate with other marketers and the publicity teams
• Fluent in Canva and Adobe Photoshop
• Understanding of social media analytics and listening tools is preferred but not a requirement
• Understanding of key social measurement metrics
• A passion for social media and for books is a must!

The salary range for this position is $70,000-$75,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 269397