Marketing Manager, Ballantine Bantam Dell (Hybrid)

Ballantine Bantam Dell, an imprint of the Random House Publishing Group, is seeking a Marketing Manager join our team. Known for publishing books that are defined by the intersection of quality and wide appeal, we are home to many beloved bestselling authors (Taylor Jenkins Reid, Jodi Picoult, Andy Weir, Blake Crouch, Diana Gabaldon, Emily Giffin, Isabel Allende) as well as a host of newly established talents (Nita Prose, Coco Mellors, R. Eric Thomas, Catherine Steadman, Sarah Adams, Frances Cha, Charmaine Wilkerson). We are an innovative team of book lovers who welcome creative thinkers and those excited to be working on titles that entertain, inform, and inspire.

This role will have the opportunity to oversee all aspects of developing strategic title marketing campaigns and collaborate across teams on imprint-wide initiatives. Working closely with the authors, you will be hands-on in the creation and execution of customized campaigns for hardcover and paperback publications across contemporary fiction, narrative nonfiction, self-help, historical fiction, mystery/thriller, romance, memoir, and more. This is an exciting opportunity for an engaged, detail-oriented, and enthusiastic marketer.

Please apply by the due date of June 15, 2024 and please include your resume and cover letter.

Responsibilities:

• Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
• Manage title-marketing strategies, advertising campaigns, analytics, and budgets to help maximize campaign effectiveness
• Develop social media and influencer strategies for titles designed to drive engagement
• Liaise with Publishing, Editorial, Sales, and the larger Integrated Publicity & Marketing department to implement cohesive campaigns and promotions
• Communicate marketing updates to sales, authors, agents, and other stakeholders as needed
• Maintain awareness of the adult book market and publishing industry and suggest new ways to connect titles to consumer, influencers, and booksellers

Requirements:

• Minimum of 5 years of experience in trade book publishing for the Manager level; experience with nonfiction title marketing a plus
• A passion for reading, initiative, innovation, collaboration, and curiosity  
• Proven ability to create strong, integrated campaigns including paid media and social media strategies
• Ability to set and meet goals under an established budget
• Ability to communicate effectively with colleagues and other key stakeholders
• Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a busy working environment
• Ability to work independently in a proactive manner and collaborate with the team when needed
• Strong understanding of social media platforms, influencer relationships, and best practices
• Knowledge of online marketing tools, design basics, and digital analytics a plus

For any questions you may have, please refer to our FAQ page here. 

The salary for this position is $70,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 270754