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Marketing Coordinator - Riverhead, Viking, Penguin Books, Penguin Classics

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Date: Feb 2, 2018

Location: New York, NY, US, 10014

year: 2018

Company: Random House North America 

Requisition ID: 14909 

The Riverhead, Viking, Penguin Books, and Penguin Classics imprints at Penguin Random House are seeking a Marketing Coordinator to join their innovative team! The Marketing Coordinator will assist in marketing efforts for their assigned titles, including executing online promotions, creating and assessing paid and organic social media campaigns, and recording key campaign details. The ideal candidate loves books, possesses strong attention to detail, is excellent with time management, and has miscellaneous interests, including but not limited to, the ability to communicate in emoji’s and GIFs.


This is a fantastic opportunity to work with distinguished authors such as Ken Follett, Tana French, Daniel Pink, Keri Smith, and Meg Wolitzer, on a wide variety of fiction and nonfiction hardcover and paperback titles.


Specifically, the Marketing Coordinator:

  1. Assists in creating and executing marketing plans for assigned titles on Viking, Riverhead, and Penguin lists, which includes development of campaigns, timelines, content, visuals, and giveaway opportunities.
  2. Instructs and assists authors with the creation and enhancement of social media platforms and websites.
  3. Contributes to posting and strategy on imprint social media accounts, coordinates and implements social media advertising, and provides real-time analysis, insights and reports.
  4. Tracks and records sales performance for key titles and authors.
  5. Maintains record keeping on specific campaigns, company and industry trends and practices.
  6. Coordinates necessary materials for sales and liaises with other internal departments.


Please apply if you meet the following requirements:

  • Minimum of 2 years of prior industry experience required; publishing or marketing experience preferred
  • Ability to juggle multiple tasks and keep track of deadlines
  • Highly organized with a strong attention to detail
  • Excellent oral, written, and interpersonal communication skills
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • Proficiency with various social media platforms (Facebook, Twitter, Instagram, etc)
  • Genuine interest in industry marketing trends and best practices  
  • Experience with online and social media campaigns, including SEO is preferred
  • Online advertising experience including Facebook, Instagram, Twitter, Google Plus is preferred
  • Knowledge of Adobe Creative Suite programs, online marketing tools, and digital analytics is a plus


Please apply using our online application process, and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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