Manager, Paid Media Buying and Strategy, Knopf Doubleday (Open to Remote)

Penguin Random House’s Consumer Marketing team is hiring an experienced Manager, Paid Media Buying and Strategy to join the Advertising team and support the Knopf Doubleday division. As an ideal candidate, you have in-depth knowledge of current media channels and advertising options, and you have experience in securing the optimal advertising space. You’ll provide key support and help to establish best practices as we grow and refine our centralized paid media buying team and processes. The Manager, Paid Media Buying and Strategy will be joining the Paid Media Strategy and Ad Operations team: a collaborative and innovative team that is dedicated to ad campaign planning, execution, and optimization; and is on top of the latest trends in an ever-changing advertising landscape. 

Please apply by November 11, 2024 and include your resume, cover letter, and salary requirements for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our open-to-remote guidelines on our FAQs page.

Responsibilities:   

WITH MEDIA PARTNERS: 

• Actively plans and manages paid media campaigns directly with ad partners across multiple channels.  

• Initiates and manages relationships with direct buy partners, staying on top of latest product offerings and developments, and sharing updates with fellow media buyers and divisional marketers. 

• Researches and meets with potential new vendors as we continue to expand our partnerships, with a focus on partners reaching diverse audiences. 

• Oversees a smooth onboarding process for new partners, coordinating set-up efforts with finance team and any audience or data integrations as necessary. 

• Negotiates terms for insertion orders, secures signatures, communicates specs and timelines, and traffics all necessary materials to ad partners on schedule. 

• Ensures partners have a clear understanding of our marketing goals and KPIs, and that it’s reflected in the campaign reports they deliver.  

WITH MARKETING STAKEHOLDERS: 

• Manages relationship with divisional marketing department, serving as the lead contact for their title marketing efforts, establishing a deep understanding of their marketing goals and knowledge of their publishing list. 

• Participates in campaign planning meetings with divisional marketing teams, contributing creative and thoughtful recommendations to support their books and authors. 

• Provides strategic recommendations at the audience, placement, partner, and platform levels to deliver strong performance and align with campaign goals.  

• Works within project management system to coordinate with design colleagues, complete tasks, and track progress of dozens of campaigns in various stages at once. 

WITH ADVERTISING AND CONSUMER MARKETING TEAM: 

• Collaborates closely with Ad Operations and Performance Marketing team counterparts to develop and execute impactful effective campaigns to support Knopf Doubleday new releases and backlist titles.  

• Works closely with and supports the efforts of other media buyers on the team, contributing to culture of continued growth and development, and strengthening team resources and processes. 

• Ensures implementation of ad operations requirements and best practices for campaigns, including tracking, tagging, and campaign set-up.  

• Coordinates with Ad Operations, Performance Marketing, Analytics, and Data Marketing & Audience Operations teams to support ad partner onboarding, from data integration and compliance review to pixel setup and testing. 

Requirements:   

• Minimum 3 years of experience in media buying, digital advertising, or similar role    

• Familiarity with the current media landscape and consumer trends and behaviors 

• Strong grasp of the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.) 

• Interest in literature and familiarity with popular genres, authors, and titles  

• Experience managing multiple campaigns at different stages of execution, with strong organizational skills and a keen attention to detail 

• Excellent verbal and written communication skills 

• Excellent interpersonal communication skills, including the ability to collaborate with multiple teams concurrently, and network and maintain relationships virtually 

• Ability to independently assess and prioritize workload, utilizing effective time management skills  

• Ability to analyze performance data and extract actionable insights to inform campaign plans 

• Experience with project management tools like Basecamp and Airtable a plus 

The salary range for this position is $70,000 - $75,000. All positions are currently eligible for annual profit award or bonus, subject to company results.   

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 275015