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Date: Mar 8, 2018

Location: New York, NY, US, 10019

Year: 2018

Company: Penguin Random House LLC 

Requisition ID: 16714 

Email Marketing Manager


Random House Publishing Group is seeking an Email Marketing Manager to lead our Audience Development team, which is charged with overall direct-to-reader engagement programs in email. The Email Marketing Manager will create targeted, attractive, and compelling consumer-focused emails about Random House books, authors, and content. The successful candidate will craft communication strategies and build/deploy emails that drive subscriber acquisition and engagement through design, layout and content, helping to define a unique Random House style. He/she will be able to come up with creative ideas and dig into the details to drive results.


Position Summary:


·         Strategic execution of all Random House email marketing initiatives, including coordination of newsletter editorial and deployment schedule

·         Manage and train a direct report in all aspects of the job

·         Design compelling, mobile-friendly emails with graphic and text elements that customers want to read and share

·         Analyze performance patterns and optimize for email variations, seasonality, relevance, and selection

·         Create A/B test cases for Content, Subject Lines, Features and list filtering for segmented sends

·         Use consumer database within email systems to identify and target customer segments

·         Develop New Email Templates and Styles

·         Coordinate with Marketing, Publicity and Editorial teams

·         Light copy editing as newsletters warrant (Subject Lines, Headlines, Typographical Errors)

·         Coordinate regular email acquisition campaigns in collaboration with Integrated Marketing team Director

·         Build welcome and follow-up campaigns as well as plan out onboarding and retention for larger sweepstakes

·         Analyze data from email client and website traffic reporting. Relay results/opportunities to team.  Execute next steps as part of Audience Development initiatives

·         Acts as a leader for Email Marketing best practices


Experience Required:


·         3/4+ years of Email Marketing Experience, Web Development, and/or Online Marketing

·         Strong Experience with HTML and Email Marketing Software (Experian/CheetahMail a plus, but not required) and responsive design

·         Familiarity with Email Marketing Guidelines and Best Practices

·         Strong Written Communication and Project Management Skills. Ability to Multitask while Prioritizing Workload

·         Possessing an Organized, Analytical, Detail-Oriented Approach to Projects. Ability to transition between the creative and analytical sides of marketing

·         Willingness to work collaboratively and manage/lead across teams

·         Possessing an ‘Entrepreneurial Spirit’ – the ideal candidate brings new ideas and solutions to the group and is open to experimentation in emerging technologies.

·         Optional, but ideal: CMS Experience (WordPress preferred), Adobe SiteCatalyst, Google Analytics, familiarity with SQL databases


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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