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Associate Manager - Performance Marketing

Penguin Random House is currently seeking a results-driven Performance Marketer to join the Zeitgeist marketing team. Zeitgeist is an innovative, data-driven team focused on creating a variety of practical non-fiction books based on consumer trends and data insights. The role will be responsible for set-up, management and reporting of self-serve advertising campaigns, including search, social, and DSP platforms, as well as the liaison for other digital campaigns. You will provide key support and best practices for paid media strategy, planning, execution, optimization, and reporting. You will also play a major role in executing digital promotions. 

Essential Functions and Responsibilities:


  1. From conception to launch, actively strategize, create, and manage live digital campaigns on both PPC and social media channels.
  2. Oversee day-to-day execution and overall budget of paid media campaigns. Monitor, optimize, and troubleshoot campaigns to enhance performance and meet or exceed goals.
  3. Perform A/B testing for campaigns with marketing ad copy and creatives.
  4. Set strategy and coordinate with corporate team to execute self-serve campaigns in Facebook/Instagram, TikTok, Pinterest, Amazon and Google Ads. 
  5. Research and identify new customer segments for targeted search campaigns and audience targeting on social media platforms.
  6. Provide reporting and actionable insights into campaign performance to relevant stakeholders.
  7. Execute digital promotions to ensure success for all products.
  8. Collaborate across teams to constantly gain insights and refine overall marketing strategy.


Minimum requirements: 


  1. 4+ years of experience in digital advertising, in ad operations, media buying or similar role.  
  2. Experience managing self-serve campaigns in Facebook/Instagram, TikTok, Pinterest, Amazon and Google Ads. 
  3. Fluency in the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc) 
  4. Fluent in building audiences on social media platforms and targeting for PPC campaigns.
  5. Ability to write quality marketing copy and give art direction for ad creatives.
  6. Experience managing multiple campaigns at different stages of execution, as well as coordinating with multiple teams to execute digital promotions.
  7. Familiarity with the ad tech ecosystem, including ad servers, DSPs, and ad exchanges. 
  8. Ability to use, understand, and analyze a variety of advertising analytics tools and databases.
  9. Excellent written and interpersonal communication skills, including the ability to network.
  10. A self-starter who thrives and is adaptable in a collaborative, fast-paced start-up environment.
  11. Excellent organizational skills with a keen attention to detail.
  12. Experience in using data to make informed decisions, strong understanding of performance KPIs, ability to analyze basic data sets and to pull their own data at any time to report on performance.
  13. Experience in e-commerce.


Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off. 


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.



Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York City 

Postal Code: 10019 

Job ID: 190505

Date:  Jan 13, 2022

New York City, NY, US, 10019

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Assistant Manager, Medical, Social Media, Media Publishing, Management, Marketing, Healthcare, Publishing

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