Assistant Marketing Director, Ballantine Bantam Dell (Hybrid)

The marketing team at Ballantine Bantam Dell is seeking an experienced, creative, detail-oriented and strategic marketer to join our innovative team as Assistant Director of Marketing. This position reports to the Director of Marketing and includes managing a direct report. This position oversees marketing campaigns for bestselling authors with major, multi-channel platforms and ambitious sales goals in both the fiction and nonfiction categories.

Ballantine is renowned by readers as the go-to publisher for commercial fiction across contemporary fiction, mystery/thriller, historical fiction, romance, as well as thought-provoking and narrative nonfiction. We are proud to publish a wide-ranging list of bestselling authors, including Jodi Picoult, Ashley Flowers, Charmaine Wilkerson, Katy Hays, and Andy Weir—as well as newly established novels like Blue Sisters by Coco Mellors.

We are looking for an experienced title marketer and a passionate reader, with a genuine interest in fiction (including fantasy, speculative fiction, suspense, historical, and book club picks) and platform-driven nonfiction.

Specific responsibilities include:

• Manages an associate marketing manager
• Individually leads marketing efforts on 6-10 priority titles per season, including: consumer outreach, preorder campaigns, author platform development, influencer marketing, advertising, and overall creative strategy
• Works alongside the marketing director to oversee the Ballantine list, identifying programmatic title marketing and brand-building opportunities
• Manages multiple, high-level marketing projects with varying timelines
• Work closely across departments with editorial, publicity, sales, and creative services (including social media, email marketing, design, copy, media buyers)
• Synthesizes best practices from past campaign learnings, and develop new marketing resources, tools, and strategies for future campaigns.
• Researches and explores new marketing tools, platforms, and strategies, and identify ways to harness current marketplace trends.

Please apply if you meet the following qualifications:

• Minimum of 6 years prior experience in trade book marketing, including creating and executing marketing campaigns for a variety of titles
• Creative and detail-oriented thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns from strategy through end-product
• Excellent copywriting and communication skills with the ability to present in fluent English with top authors and key stakeholders
• Experience in key marketing strategies and tools including email, social media, digital advertising, and influencer marketing
• Proficiency in analyzing sales, consumer insights, and other key marketing metrics
• Exceptional organizational skills with the ability to multi-task, prioritize, meet deadlines, and thrive in a fast-paced working environment
• Collaborative, curious reader, detail-oriented, pro-active

The salary range for this position is $85,000-$95,000.  All positions are currently eligible for annual profit award or bonus, subject to Company results. 

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by April 24, 2025, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 278970