Assistant Manager - Performance Marketing

Role Title:              Assistant Manager – Performance Marketing
Department:          Marketing & Digital
Reporting To:        General Manager – Digital and Performance Marketing
Direct Reports:      No

OVERALL PURPOSE OF THE ROLE:
Responsible for better discoverability and sales for our books on online channels.

STAKEHOLDERS FOR THE ROLE
INTERNAL : Sales & Marketing, IT, Editorial & Design

EXTERNAL  : Amazon, Other External Platforms

KEY ACCOUNTABILITIES 

• Work along with Digital lead to develop and oversee overall performance marketing strategy
• Drive traffic to Amazon listing where the products are listed
• Review and optimise all advertising campaigns for positive ROAS on Amazon
• Understand full-funel performance marketing. Including multi-channel analytics reports (Search, Social, Ads, Amazon) and recommend optimisation action plans to sales and marketing teams
• In-depth knoweldge of Meta ads.  
• Manage title marketing with fellow publicity team for local & select and become part of the core team process for titles. 
• Building amazon creatives and content for the ads.
• Author management and executing successful plan delivery for titles.  

ROLE REQUIREMENTS

• The profile should have 5-7 years hands on experience, ideally on ecommerce platforms like Amazon. Prior experience in Publishing is preferred.
• Must have extensive experience of improving product search rankings on Amazon.
• Comfortable with handling large volumes of requests, and creating high impact while minimising spends.
• Excellent communication and interpersonal skills
• Project Management Skills

Company: Penguin Random House India Private Limited 

Country: India 

State/Region: Haryana 

City: Gurgaon 

Postal Code: 122002 

Job ID: 279429