Publicity Manager (PR Manager)

Publicity Manager (PR Manager)  

The salary for this position begins at $62,451. 

Changing the world, one book at a time. 

As a team of dedicated book-loving professionals, we discover, shape, and share content that nurtures thoughts, dreams, and conversations around the globe, ensuring that both new and established voices are heard.  

We’re looking for a creative and experienced Publicity Manager to join our team.  

Are you passionate about developing creative, strategic, and effective publicity campaigns? Do you get a thrill from being the person to introduce your friends and family to the latest buzzy book, TV show, or podcast? Do you have experience working with partners to plan and execute consumer events? 

We are growing our Marketing and Publicity team and are looking for someone with experience developing strategic publicity campaigns across a variety of engaging topics – someone who can create and pitch compelling stories to media partners, who has deep experience handling PR for high-level and/or celebrity talent, and who thrives in a fast-paced environment where attention to detail is still paramount.  

If this describes you, consider joining us on an exciting journey as we write new chapters of Penguin Random House Canada’s culture and employee experience story together. 

Your contribution to the story: 

At Penguin Random House Canada, you’ll be part of a vibrant and growing company that is home to acclaimed authors such as Margaret Atwood, Cherie Dimaline, Chris Hadfield, Zadie Smith, Naomi Klein, Colson Whitehead, Salman Rushdie, Sarah Polley, Jody Wilson-Raybould, Emily Henry, Cormac McCarthy, Celeste Ng and John Irving, among many other brilliant writers.  

Our mission is to change the world, one book at a time, by connecting our authors to as many readers as possible.  

Reporting to the Group Director, Marketing and Publicity, you will work collaboratively with publishing, sales, and marketing colleagues to create, execute, and report on the effectiveness of promotional campaigns designed to create awareness, reach targeted audiences, support book sales, and provide exemplary author care. 

What you’ll do:  

• Plan and execute publicity campaigns that generate awareness and drive sales for our books and authors 

• Create compelling pitches to secure media and online coverage and interviews for a wide range of emerging and established authors, across fiction, and non-fiction 

• Work with partners (and seek out new ones) to create memorable and strategic consumer facing events. 

• Coordinate all aspects of author promotional tours, including accompanying authors to GTA media interviews and events. 

• Work closely with authors (and their teams, when applicable), leading meetings, communicating publicity strategy, and preparing them for appearances with talking points and media training.   

• Pursue creative ways to place content and promote our books and authors via influencers, and partnership opportunities. 

• Work alongside your colleagues in Marketing and Sales to ensure that all campaign and promotional plans and messaging are complementary and targeted. 

• This role will require some travel within Toronto for author events and author escorting which may include evening and weekend events.   

Experience and knowledge you’ll bring (qualifications): 

• 7+ years of experience in publicity, public relations, communications or a related field.  

• Demonstrated success working with traditional and non-traditional media channels. 

• Experience planning and executing public events, coordinating media tours, and escorting high-level talent. 

• A continuously developing network of media and influencer contacts. 

• Proven ability to build effective end-to-end publicity campaigns. 

• Strong collaboration and relationship management skills. 

• A proactive, analytical, and imaginative approach to problem solving. 

• Strong time management skills and above average attention to detail. 

• Ability to prioritize and manage multiple projects and tasks to meet deadlines. 

• Proficiency with Microsoft Office Suite and collaborative digital tools including Slack, Asana, Google Docs, etc. 

• Experience using Cision, Muckrack, Meltwater, is considered a bonus. 

• An inclusive approach, supported by cultural competency and a proven ability to collaborate with people from across a wide range of diverse backgrounds. 

• Enhanced knowledge, awareness, and experience with the culture and history of any community that has faced marginalization is considered a plus. 

• And of course, a deep passion for books! 

We are actively seeking to add team members from communities with lived experiences of marginalization and underrepresentation. We respect and value each individual and their lived experiences and are committed to creating a more diverse team and establishing a culture of belonging. If you self-identify as Black, Indigenous, a person of colour, a member of the LGBTQIA2S+ community or another marginalized group, we strongly encourage you to apply.     

This role will work at least three days per week from our Toronto office located at 320 Front Street West. As such, we require candidates to reside within commuting distance of our office. 

To apply, please submit a cover letter and resume by 12pm EST on Friday, January 24, 2025.  

Please note that we are not actively hiring for this position at this time. Applications will be reviewed on a rolling basis, and we will contact candidates only if there is a potential fit or when a relevant opportunity becomes available. This posting will remain open until the stated deadline or until we have established a strong pool of candidates. 

Please contact Human Resources at hrcanada@penguinrandomhouse.com or 416-364-4449 if you need accommodation at any stage of the application process or want more information on our accommodation policies. 

Company: Penguin Random House Canada Limited 

Country: Canada 

State/Region: Ontario 

City: Toronto 

Postal Code: M5V2B6 

Job ID: 276358