Digital Marketing Executive (Contract)

At Penguin Random House Australia, we strive to be the best home for our authors and people, the most service-oriented partner for our customers and to put readers at the centre of everything we do.

As such, we are growing our Marketing and Publicity teams.

We are looking for an enthusiastic Digital Marketing Executive to join our Launch team on a 12-month contract, based in North Sydney. This is an exciting opportunity to be part of a truly creative and collaborative environment at Australia's largest publisher.

Main responsibilities:

• Develop, implement, and manage digital marketing campaigns across Google Network Ads, Meta Ads (Facebook & Instagram), Tiktok, programmatic advertising and any other paid digital advertising
• Monitor and analyse campaign performance, providing regular reports and insights
• Use data-driven approaches to refine and enhance launch campaigns, as well as identify opportunities for promotion
• Manage budgets and allocate resources effectively to maximize ROI
• Conduct keyword research and audience targeting to ensure campaigns reach the most relevant audiences
• Maintain a particular focus on finding new and non-traditional book audiences and innovative new release publishing
• Work with the wider team to ensure a cohesive and holistic campaign is produced
• Collaborate with the other Launch team marketers and publicists, other marketing and publicity teams, and the publishing, sales and product teams to create compelling ad copy that resonates with target audiences
• Coordinate with external vendors and partners as needed to enhance campaign effectiveness
• Suggest local content stories to help drive Penguin's brand awareness.

Required Skills and Experience:

• Proven experience in managing Google Network Ads and Meta Ads campaigns and using analytics tools like Google Analytics
• Strong understanding of digital marketing principles, including audience segmentation, bidding strategies, and performance tracking
• Excellent analytical skills with the ability to interpret data and make informed decisions
• Creative mindset with the ability to develop engaging and effective ad content
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Excellent communication and collaboration skills to work effectively with cross-functional teams

You are:

• Highly organised, detail-oriented, and able to work in a fast-paced environment
• A creative thinker who can bring fresh ideas to digital marketing campaigns
• Self-motivated and proactive in staying current with industry trends and emerging technologies.

If you are interested in this role, we invite you to apply now. All applications must include a cover letter which outlines your suitability for the role.

Note: Only successful candidates will be contacted due to high application volume.

Penguin Random House is the world’s largest trade book publisher, boasting an impressive list of authors from cherished favourites to future classics across many genres and platforms. In Australia and New Zealand, we are proud to work with the most talented writers, thinkers and achievers and publish a diverse range of local and international voices. We are the leading publisher distributing books across Australia and New Zealand, focusing on speed and reliability to reach our customers and bring the very best books to readers everywhere. Our 400+ creative and passionate people from various backgrounds and experiences work together to uphold our reputation for excellence and clear commitment to service throughout the entire publishing process, and help us to achieve exceptional results. More information can be found at https://www.penguin.com.au/ and https://www.penguin.co.nz/.

Penguin Random House is committed to providing a workplace and culture that values diversity and inclusion across all levels of the business. We recognise and acknowledge the contribution of people with diverse backgrounds, experiences and perspectives. This includes, however is not limited to, differences in gender, age, disability, ethnicity, religion, sexual orientation and family status.

Company: Penguin Random House Australia Pty Ltd 

Country: Australia 

State/Region: New South Wales 

City: North Sydney 

Postal Code: 2060 

Job ID: 278940