Senior Marketing Manager, Non-Scripted

Reports to: Head of Non-Scripted Programmes & Formats

Location: London

Fremantle is a global television producer and distributor, creating entertainment, drama, films and documentaries which are watched in more than 180 countries and generating 40+ billion social views every year.

We work with every channel and platform, across every genre – from drama on the BBC (The Responder) to entertainment on Netflix (Too Hot to Handle), to award-winning films (Poor Things). We’re also behind the world’s most successful entertainment TV format (Got Talent) and the world’s longest running game show (The Price is Right).

Chances are, if you watched TV this week you watched something we made.

Role

Within Fremantle's Group Marketing function, the Senior Marketing Manager develops and leads strategic marketing campaigns for non-scripted content. Collaborating with Global Entertainment, Commercial, and International teams, the role focuses on launching new programmes and formats, elevating legacy brands, and driving global sales through creative content marketing initiatives.

The position co-manages the Marketing Assistant (who supports both Non-Scripted and Scripted teams), overseeing task allocation, priority setting, and professional development.

Responsibilities:

• Strategic campaign planning for new programmes and format launches, including positioning, budgeting, rollout timing, creative development, performance measurement and evaluation.

• Deliver creative, cross-channel content marketing to enhance engagement for key programmes & formats for B2B and B2C audiences

• Co-manage the Marketing Assistant (Non-Scripted), including day-to-day needs and development, and monitoring consistency and quality of their work.

• Liaising with Fremantle’s production territory offices and distribution offices to ensure a consistent and high-quality flow of information.

• Working with external creative suppliers to agree briefs, budgets, and deliveries on commissioned projects, including maintaining relationships with a range of suppliers to ensure resource availability and competitive pricing.

• Collaborating with other Group Marketing teams, including Events, Creative and Trade Marketing on project delivery.

• Following team processes, including accurate and up-to-date record keeping.

Requirements:

• Demonstrable ability to develop strategic marketing campaigns including content marketing for TV content (ideally b2b and b2c), for both new launches and in support of ongoing franchises.

• Strong stakeholder management skills for direct colleagues and wider business contacts.

• Social listening and audience insight experience useful

• Ability to work across multiple simultaneous projects.

• Excellent communication skills.

• Project management and budget management skills.

• Awareness of content industry trends including competitors and peers.

• Awareness of marketing trends and inspiration from relevant sources.

• Knowledge of relevant technical information around materials (eg. image and video formats).

• Proficient in Office software and tools.

Our benefits include: generous company pension, summer Fridays, audience tickets, hybrid working, employee assistance programme, access to free courses and training, local discounts, cycle to work scheme, season ticket loan, and volunteer days.

Fremantle is part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann. 

Disabled applicants who meet the minimum skills, knowledge and experience criteria for the role will be guaranteed an interview. Please indicate on your application if this applies to you.

For more information, please visit Fremantle.com, follow us @FremantleHQ or visit our LinkedIn and  Facebook pages.

If you need any of this information in a different format or would like to suggest a different form of application, please contact careers@fremantle.com

Company: FremantleMedia Group Ltd 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: W1T 1AL 

Job ID: 273551