Head of Non-Scripted Communications

Head of Non-Scripted Communications,
Fremantle Group Marketing & Communications

Reports to: Director of Global Marketing

Location: Central London (minimum 3 days / week office based)

Fremantle is a global producer and distributor, creating entertainment, drama, films and documentaries which are watched in more than 180 countries, and generating 40+ billion social views every year.

We work with every channel and platform, across every genre – from drama on the BBC (The Responder) to entertainment on Netflix (Too Hot to Handle), to award-winning films (Poor Things). We’re also behind the world’s most successful entertainment TV format (Got Talent) and the world’s longest running game show (The Price is Right).

Chances are, if you watched something this week, you watched something we made.

Role

The Head of Non-Scripted Communications sits within Fremantle’s Group Marketing & Communications function and manages the launch and promotional marketing of non-scripted programmes, films, series, and formats, across entertainment, documentaries and lifestyle programming.

The role works with Fremantle’s Global Entertainment, Global Documentaries and Commercial & International teams to identify priority titles and formats, and with production and distribution territories to provide title and corporate campaigns in support of sales, launches, and company reputation.

Within the Group Marketing & Communications function, the role works with three core groups to publicise Fremantle and its titles in a consistent and high-quality way:

• Fremantle’s Communications team, working alongside the Head of Global Drama and Scripted Communications, the VP Global Film Publicity & Development, and the Head of Global Corporate Communications.

• Fremantle’s Marketing team, working alongside trade marketing, events, and creative teams in support of marketing and sales campaigns.

• Fremantle’s agency partners, TPF, content marketing specialists who are embedded with Fremantle’s in-house team to provide strategic consultancy and executional support.

The role is also responsible for managing the non-scripted comms team, including setting team strategy, ensuring campaign delivery and quality is maintained, and that the team’s development needs are met.

Responsibilities:

• Working with the Director of Marketing, CEO of TPF, wider comms team, and marketing counterparts to build and deliver impactful trade marcomms campaigns across a varied content slate.    
• Leading the day-to-day execution of communications strategies for Fremantle’s Entertainment and Documentary business units, including Fremantle’s international distribution arm, production companies and labels. This includes implementation of communication plans across:
  • Creation of key press assets e.g. positioning materials, messaging, communications guides and Q&As;
  • Talent liaison and management e.g. junkets/Q&As, trade media outreach, festivals and awards entries, trade/consumer PR activations;
  • And support for ongoing broadcaster media requests.
• Managing the execution of PR activities for key titles including market and international festival launches (overseeing submissions), talent/filmmaker junkets and industry awards.
• Contributing to the development of and support for the execution of the annual global communications strategies for the Entertainment and Documentary business units.
• Leading internal evaluation and review processes to share successes and learnings.
• Acting as the comms lead for key titles and content brands, developing and maintaining relationships with senior stakeholders across the business, ensuring all key stakeholders and business units are regularly updated.
• Building and maintaining media relationships across international trade contacts.
• Building strong relationships with communications and PR counterparts at networks, streamers, studios, producers, licensees, agents/publicists, etc.
• Working with Internal and Corporate Comms counterparts to feed through information and communications about the global Entertainment and Documentary business units.
• Working with external suppliers to agree briefs, budgets, and deliveries on commissioned projects, including maintaining relationships with a range of suppliers to ensure resource availability and competitive pricing.

Requirements:

• Team-player with experience of developing creative communications strategies and a track record in delivering high profile global trade and consumer campaigns.
• Strong track record of working under pressure and multi-tasking with the ability to manage multiple projects and campaigns simultaneously.
• Confident at delivering counsel to and managing senior level stakeholders.
• Ability to work in a global team in a complex international business.
• Extensive knowledge of TV and entertainment trade media, markets, awards and industry landscape
• General media knowledge in traditional and digital arenas.
• Excellent media contacts and the ability to deliver appropriate coverage.
• Experience of dealing with sensitive issues and assessing when to escalate.
• Excellent written, communication and personal presentation skills.
• A desire to increase effectiveness, learning, and best practice and identify areas for continuous improvement.
• Experience of managing and motivating team members and external suppliers.

If you need any of this information in a different format or would like to suggest a different form of application, please contact careers@fremantle.com

Fremantle is part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann. For more information, please visit Fremantle.com, follow us @FremantleHQ, or visit our LinkedIn profile.

Company: FremantleMedia Group Ltd 

Country: United Kingdom 

State/Region: London 

City: London 

Postal Code: W1T 1AL 

Job ID: 275012