Marketing Manager (SoCal based)

 

 

Alliant International University is a professional practice University committed to excellence in four areas:  Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.  The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.  Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.  Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

 

Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

 

 Our Vision:
An inclusive world empowered by Alliant alumni.

 

 

The Marketing Manager, under the general direction of the Vice President, Marketing, will directly plan, develop, and manage integrated marketing campaigns that drive growth of demand and qualified prospective student leads for the Alliant International University system. The Marketing Manager works with external and internal partners to successfully execute and report on the performance of marketing programs. A successful Marketing Manager will have the ability to manage multiple marketing campaigns and take responsibility for the buyer journey including awareness, engagement, conversion, and lead nurturing to get maximum ROI from marketing investments. The Marketing Manager is responsible for maintaining excellent relationships with the leadership of their assigned programs and schools, staying informed about program changes, university and school goals, and competitive environments to ensure successful marketing campaigns.


The Marketing Manager ensures that marketing plans are aligned to overall strategy, budget, and goals, and perform data analysis and create reports required to demonstrate the performance of marketing programs. 


The Manager is responsible for managing the resources required to execute effective marketing programs, including, including internal creative and technical services experts, and d external vendors including advertising agencies, digital and PR agencies, printers, graphic designers, copywriters, or any other internal or external consultants required to ensure the successful and accurate execution of promotional strategies.
 

Duties & Responsibilities:

  • Responsible for increasing overall awareness, consideration, new student inquiry and lead generation, with focus on increasing quality inquiries through execution of marketing strategies and tactics across digital and traditional channels for assigned schools and programs.
  • Collaborate with University stakeholders, including academic and admissions, business development, and leadership, to define and implement awareness and demand generation campaigns for assigned schools and programs.
  • Oversees and manages the execution of marketing strategies and tactics across digital and traditional channels that meet or exceed demand generation and lead generation goals as established to meet university enrollment goals and objectives, with responsibility for the overall performance of their integrated marketing campaigns. 
  • Develops and execute conversion-focused email and other contact strategy initiatives to engage and convert new student prospects.
  • Responsible for monitoring and reporting quality control issues for all deliverables and public-facing materials in support of marketing for the assigned schools and programs, including web pages, landing pages, and other digital and traditional assets.
  • Provides regular reporting of performance metrics, budget tracking, and ongoing optimization plans to meet goals.
  • Collaborates within the demand generation team and with internal and external strategic and creative resources to ensure delivery of assigned projects and related assets. 
  • Partners with internal and external creative resources to develop marketing assets, including video and photography and advertising and promotional pieces in support of enrollment goals. 
  • Individually, or in partnership with the university’s advertising agency, works to continuously optimize performance of digital and traditional media efforts for assigned schools and programs.
  • Ensures that all marketing content and deliverables are professionally written and error-free.
  • Demonstrates thorough program knowledge of assigned schools and programs
  • Identifies differentiators, key messaging, and positions each program to grow volume and market share and to support overall brand positioning.
  • Develops clear timelines for strategy and /or project implementation. Monitors progress and consistently communicates status to all stakeholders.
  • Oversees and manages the marketing department’s role in executing event and outreach marketing strategies and tactics in support of assigned schools and programs.
  • Through collaboration with internal teams and external partners, consistently ensures in-market delivery of assigned projects that meet budget, time, and business goals.
  • Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements, and monitors controls.
  • Performs other related tasks, duties, and responsibilities as required, assigned, or directed.
     

Skills:

  • Proficiency with Microsoft Office applications, SalesForce or similar customer relations management systems, and experience with integrated business software systems in higher education, including relational databases.
  • Vendor management, project management and time management, Possesses excellent customer service skills.
  • Models successful behaviors, a high-performance work ethic, and continuous self-improvement. 
  • Sensitivity to cultural diversity and ability to communicate and interact effectively with people of all ages and diverse background.
  • Proven ability to work effectively as a team player.
  • Highly motivated, focused and results oriented.
  • Ability to exercise discretion and tact in all interpersonal contacts, and to maintain confidentiality at all times.
  • Ability to manage multiple tasks according to required deadlines.
  • Maintain composure under high stress conditions.
  • Ability to be optimistic, positive and supportive in all interactions with others.
  • High level of accuracy and attention to detail. 

 

Minimum Qualifications:

  • Education:  Bachelor’s degree in marketing, advertising, communications, business, or a related field is required. 
  • Experience:  5-7 years of experience in marketing, advertising, and promotion. Project planning, coordination and organization, and intermediate digital marketing, campaign development, marketing analytics, marketing automation (Marketo preferred) and design management experience preferred.
  • Certifications, Licenses, etc.: None
     

 

 

Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification).  Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

 

Additional Information:

Anti-Discrimination Policy:  Alliant International University prohibits unlawful discrimination, harassment or retaliation in its

educational programs, services and activities, and in employment practices, including but not limited to internal promotions,

training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and

in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, 

marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy,

veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other

characteristics protected by applicable law.

 

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the

diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other

underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will

conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.

 

Applicants must currently be authorized to work in the United States on a full-time basis.  Offers of employment are contingent

upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which

are consistent with the provisions of the Immigration Reform and Control Act.

 

Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at

hrstaff@alliant.edu or 858-635-4509.

 

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees

and Applicants.  This notice is about the collection and use of your personal information.  We encourage you to read this notice

carefully.  

 

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education

Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age

Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

 

Alliant International University is a smoke and tobacco free environment.

 

Company: Alliant International University, Inc. 

Country: United States of America 

State/Region: California 

City: San Diego 

Postal Code: 92131 

Job ID: 153466

Date:  Jun 10, 2021
Location: 

San Diego, CA, US, 92131


Nearest Major Market: San Diego

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