Company Description

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including will.i.am, Jean-Michel Jarre, Tina Turner, Jason Aldean, Jelly Roll, Paul Simon, and many more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann. 

Job Description

We are seeking a creative, strategic, and detail-oriented Director of Digital Marketing to lead Nashville’s digital marketing team, providing leadership for social media, online advertising, audience and fanbase development, CRM and online activations. You’ll need to manage the team, priorities, internal stakeholders and external partners to create opportunities and contribute to digital growth of BMG Nashville. This is a temporary position slotted to last for approximately 6 months.

BMG’s Digital Marketing department is an award-winning global team who work at the forefront of artist campaigns, leading the charge with expert insight into social media, audience development, online advertising, CRM, global activations and innovation for marketing.  They are interconnected with our marketing, product, streaming and analytics teams and work closely with artists and tech partners. As part of this team, this role temporarily heads up the staff and infrastructure for digital marketing in the Nashville office, looking after frontline recorded signings, primarily in the country space.

Key Responsibilities

• Strategic digital marketing leadership for Nashville recorded music. 
• Team leadership and development for a growing team.
• Social media and connected platform strategy and innovation, including: social gaming, fanclubbing and new tech.
• With the biz dev team, manage partner relationships across Meta platforms, TikTok, Snapchat, Discord and other connected platforms.
• Individual campaign successes and holistic territory thinking and planning.
• CRM, data capture, fan-to-fan, and direct-to-fan marketing, including GDPR and data protection compliance.
• Website and landing page management including GDPR and data protection compliance.
• Manage the tools and systems BMG has available for digital marketing.
• Be the point of escalation for artists, their management and internal stakeholders for Nashville projects.
• Represent BMG’s core values.
• Integrate with marketing and streaming colleagues.

Qualifications

• Digital marketing knowledge and subject matter expertise on social media, audience development, online advertising and digital activations.
• Music industry campaign and marketing experience.
• Team leadership and development experience.
• Department management experience.
• Partner relationship experience, including pitching and CMS experience.
• Business acumen, including understanding of budgeting and revenue streams.
• Experience in and/or deep knowledge of country music.
• Curious about AI, new tech and emerging platforms. You try things, form a view and bring fresh ideas to the team.

It's a plus if you also have:

• High-profile artist experience and an understanding of large fanbases and fandom.
• Digital marketing, marketing or platform specific qualifications.
• Knowledge of technology and understanding of upcoming trends.
• Analytical mindset and understanding of data and statistics.
• Key account relationships for relevant partners. 

Additional Information

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range
$90,000 - $119,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs.

Ready to shape the future of music?

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

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