At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Sr. Director, Country Marketing

Nashville

Your Mission
At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

As Sr. Director of Country Marketing, you will contribute to this mission by developing Global strategies & innovative approaches in marketing a wide range of country music catalogs. Working with a small team of creative experts, you will develop programs ranging from storytelling- based song campaigns to broader strategies in growing catalogs of songs in close collaboration with BMG’s sales & analytic departments. This includes promoting catalogs in effective ways across various online platforms, using up-to-date social media strategies & engaging content.

What You'll Be Doing

• Developing Global strategies for the marketing of a broad range of Country catalogs.
• Identifying catalog trends in close collaboration with BMG’s analytic department
• Developing and setting marketing budgets in collaboration with BMG’s finance departments.
• Devising commercial strategies to maximize marketing opportunities for catalogs.
• Crafting platform-based campaigns for artists and songs supported by data analytics.
• Conceiving, planning and executing new approaches to data- driven music catalog marketing.
• Creating special events and activations to promote artists, releases and tentpole events.
• Collaborating with BMG’s sales, digital marketing, content creation and other departments to shape cohesive global campaigns.
• Providing regular updates to artists and partners, as well as internally highlighting areas of growth and emerging trends.
• Developing strategic growth plans to achieve financial and business targets.
• Working with brand partnerships team to secure collaborations for artist

What You Bring

• Experience product managing a release (digital and physical) from inception
• Deep understanding and experience in music platforms/DSPs.
• Strong contacts within Nashville
• Relevant non-music industry work experience (e.g., digital agencies, fashion/e-commerce, etc.)
• Successful track record of leading marketing teams to achieve outstanding results.
• Extensive experience in developing marketing strategies strongly driven by data analytics and MROI considerations.
• Expertise in cross-platform marketing, with a specific emphasis on impactful social media campaigns.
• Deep passion and appreciation for iconic country music catalogs and the growing impact of country music globally.
• A creative and analytical mind with exceptional organizational skills.
• Proven experience and skills with digital marketing and campaign management.
• Passion for pop culture – you follow trends on TikTok, Meta etc.

What Would Be A Plus

• Successful track record of leading marketing teams to achieve outstanding results.
• Extensive experience in developing marketing strategies strongly driven by data analytics and MROI considerations.
• Expertise in cross-platform marketing, with a specific emphasis on impactful social media campaigns.
• Deep passion and appreciation for iconic country music catalogs and the growing impact of country music globally.
• A creative and analytical mind with exceptional organizational skills.
• Proven experience and skills with digital marketing and campaign management.
• Passion for pop culture – you follow trends on TikTok, Meta etc.

Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range
$113,000 - $127,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Ready to shape the future of music?

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

 Company: BMG Rights Management (US) LLC | Job ID: 283155