At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Director, Publicity (BBR Music Group)

We are looking for a Director, Publicity to come join our team here at BMG.  The Director, Publicity will lead and elevate publicity strategies that advance artist careers, amplify our releases, and drive measurable media impact across national TV, podcasts, trade, lifestyle and digital outlets. This role is responsible for designing new strategies for high-complexity campaigns and multi-stakeholder initiatives, advising senior staff and artist teams, and scaling best-in-class publicity operations across the label group. 

What You’ll Be Doing.

• Set vision and lead publicity strategy across BBR Music Group/BMG Nashville’s roster, developing new partners to expand reach (TV, online, podcast and lifestyle channels) and to optimize earned-media ROI for both emerging and established artists. 
• Own high-complexity campaign planning and execution — album rollouts, single releases, tour announcements, charity and organization activations and in-person engagement opportunities with partners — coordinating cross-functional stakeholders including trade and consumer facing audiences. 
• Serve as a senior adviser to artists, managers and executives on messaging, media positioning, media risk, and long-term publicity objectives; translate targets into measurable proactive campaigns. 
• Lead, mentor and grow among the organization; define roles, responsibilities and career development plans to support a scalable, high-performing team. 
• Maintain and expand relationships with national and regional media, TV bookers, trade press, lifestyle outlets, podcast producers, etc. 
• Innovate with new strategies for media outreach and storytelling — leveraging data, social insights and emerging platforms to identify placement opportunities that move culture and impact consumer obsession. 
• Oversee media training for our artists to guide their narrative as we approach release campaigns. 
• Build and operationalize measurement frameworks and reporting that tie publicity outcomes to increase awareness and align with cross-departmental goals. 
• Represent the label at industry events, awards, festivals and in high-visibility partnership meetings; travel as required to coordinate media activations and artist opportunities. 

Must-Haves

• Previous experience working in Publicity and strong knowledge of the music and entertainment industry
• Demonstrated success leading teams and high-visibility, multi-channel campaigns.
•  Ability to operate at a high level in fast paced environments
• Proven track record securing national TV bookings and major earned media placements and managing complex tour and release rollouts. 
• Excellent communication skills and ability to liaise with, and manage a variety of different personality types 
• Strong networking and relationship-building skills and ability to cultivate relationships
• Competent with Microsoft Office Suite (Excel, Power Point, Word etc) 
• Media relationships across national TV, podcasts, trade, lifestyle and digital outlets; experience working with agencies and external partners. 
• Detail oriented and proactive, while using sound judgment and high confidentiality  
• Willingness to travel; availability for time-sensitive media bookings. 

 It’s a plus if you have a Bachelor’s degree in Public Relations, Music Business or other related field. 

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay range $95,000 -$100,000

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

 Company: BMG Rights Management (US) LLC | Job ID: 285713