Job Description
Coordinator, Digital Marketing (BBR)

 

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

 

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

 

Coordinator, Digital Marketing (BBR)

Nashville

 

Your Mission

Are you the go-to friend for new music discoveries and viral social trends? Do you love being at the intersection of culture, creativity, and technology? If so, you might be the perfect fit for our Digital Marketing Coordinator role at BMG!

 

In this role, you’ll be the heartbeat of the BBR Digital Marketing team and help bring music to life online by connecting artists with their fans, playing a key part in the journey of releasing music from start to finish. We’re looking for someone who lives and breathes music, thrives on social media trends, is savvy with AI and energized by the ever-evolving world of digital innovation.

 

What You'll Be Doing

  • Provide essential support to the Nashville Digital Marketing team by managing day-to-day administrative and operational needs, including reporting, setting up tracking links, and monitoring fan sentiment and online conversations.
  • Manage digital marketing campaigns from start to finish, including digital activations, paid media, social strategy, and campaign tracking.
  • Monitor fan engagement and provide optimizations based on performance insights.
  • Devise social timelines and monitor fan engagement.
  • Collaborate with Creative team on content, including copy, design and specs needed for each social platform (X, Facebook, Instagram, Snapchat, TikTok, Tumblr, Substack, Reddit and Discord).
  • Coordinate social advertising, including assets and copy, boosting posts and native ads across Facebook, Instagram, TikTok and more.
  • Identify social influencers and develop a partnership strategy for our music and content.
  • Stay ahead of digital trends by regularly researching new platform features, emerging tech, AI capabilities, and industry shifts.
  • Track and analyze social performance, delivering key insights and engagement data across artist platforms to inform strategy.
  • Create, maintain, and optimize social performance reports throughout the campaign lifecycle.
  • Develop and execute strategies to expand CRM initiatives and direct-to-fan communication, including SMS, Instagram Broadcast, TikTok Bulletin Board, WhatsApp, etc. 

 

What You Bring

  • Demonstrated knowledge of current digital trends and the willingness to learn more about the various areas of digital marketing.
  • Keen understanding of the artist’s voice and audience to best engage consumers.
  • Passion for promoting music and connecting fans with their favorite (or soon-to-be favorite) artists.
  • Attention to detail and excellent writing/editing skills.
  • Organized and a natural multi-tasker.
  • Ability to take initiative and work well in a team environment.
  • Experience managing social communities.
  • Interest in AI and new tech.

 

What Would Be A Plus

  • Previous experience in a digital marketing position.
  • Experience with Photoshop and/or Canva.

 

Now What's In It For You

  • Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
  • Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
  • Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
  • Take time off to recharge with 19 days of vacation per year.
  • Save money and time with our commuter benefits program.
  • Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
  • Access well-being support 24/7 through our Employee Assistance Program.
  • Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
  • Be inspired by our talented artists at our showcases and playbacks.

 

Pay Range
$47,000 - $51,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

 

Ready to shape the future of music?

 

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

 

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

 

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

Company: BMG Rights Management (US) LLC | Job ID: 285211