Sr. Director Marketing

Come As You Are.

As the great Kurt Cobain* once said, “Come as you are.” BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you’re good at what you do, come as you are.

All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
*BMG is the proud representative of Kurt Cobain’s publishing catalogue, including the 1992 single ‘Come As You Are’.

Sr. Director Marketing

Step into the driver’s seat of some of the most exciting and influential music in the game. As a key marketing lead for BMG’s US Recorded roster, you’ll take charge of day-to-day strategy and project management for our powerhouse R&B, Hip-Hop, Rap, and Crossover artists. You’ll work directly with legends and trailblazers like Chief Keef, Mustard, YG, Wiz Khalifa, Tank, Goldlink, Jozzy, Ledisi, and Leela James—plus help shape the future by launching the next wave of talent already in our pipeline. This is your chance to be at the forefront of culture, leading projects that make real impact and push boundaries.

What You’ll Be Doing.

Marketin

• Oversee all necessary areas including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing and promotion staff, liaising with distributor and executing overall campaign objectives.
• Oversees day-to-day marketing activities for assigned projects 
• Create, Allocate and administer budgets, overseeing projects from concept to conclusion.
• Develop marketing plan, manage throughout and assist in its execution.
• Focus on the critical Generation Y/Millennial/Generation Alpha specifically Rap & R&B genre audience demographics to rapidly increase BMG revenue growth from that highly profitable area. Applying versatility to target other key demographics warranted by specific project when needed.
• Work closely with Digital Team to formulate strategic overall online marketing plan per artist

Product Management

• Oversee cross-functional corporate departments, applying organization-wide resources, to ensure optimal brand launch, positioning and support.
• Liaise with international BMG colleagues when appropriate for specific artist campaigns ex-US.
• Main point of daily contact for client artist management teams
• Main point of daily contact for the internal BMG Team re assigned projects.

Relationships and Communication

• Build and develop external relationships throughout music industry to identify new avenues for the marketing and exploitation of each release.
• Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to marketing priority projects
• Ensure the efforts of all team members are aligned with the overall marketing plan for each release.
• Ensures clear information flow between BMG Depts (including A&R Admin, Legal, Creative Sync & Licensing, Supply Chain, and Brand Partnerships) re all aspects of assigned projects
• Constant communication with managers, artists, lawyers within the industry either doing business with BMG or establishing new business.

Business Development

• If the appropriate opportunity arises, may identify potential artist and/or label deals to benefit the BMG Recorded business plan and to enrich the BMG R&B/Hip-Hop/Rap/Crossover roster.

Must-Haves

• Previous music industry experience is a must
• Previous marketing experience at a label
• Able to communicate effectively
• Being able to prioritize and manage projects

What’s In It For You.

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Kick off your weekends early with Summer Fridays.
• Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range

$115,000 – 127,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.

Are you interested? Follow the link to apply!

We are an E-Verify employer. For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

Company: BMG Rights Management (US) LLC 

Country: United States of America 

State/Region: California 

City: Los Angeles 

Postal Code: 90036 

Job ID:  279509