At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Director, Marketing New Recordings 

Los Angeles

Your Mission

We’re seeking a Director to join our team in LA to lead the development and execution of strategic marketing campaigns for BMG’s frontline recording projects. This role is responsible for overseeing all aspects of campaign planning and execution—from content strategy and budgeting to cross departmental coordination and artist management communication. The Director will drive innovative marketing initiatives that grow audience engagement and revenue, with a strong focus on reaching Generation Y, Millennials, and Generation Alpha audiences in the pop genre, while also adapting strategies for other key demographics as needed. This position serves as a central point of collaboration across internal teams, external partners, and artist management to ensure successful launches and sustained campaign impact.

What You'll Be Doing

• Oversee all core campaign functions including content creation, project P&Ls, asset management, hiring and management of independent/third party publicity, marketing and promotion teams, distributor coordination, and overall campaign execution. 
• Manage day-to-day marketing activities for assigned recording projects. 
• Create, allocate, and administer marketing budgets while overseeing projects from concept through completion. 
• Develop comprehensive marketing plans, manage them throughout the campaign lifecycle, and support execution across teams. 
• Lead marketing strategies focused on Generation Y, Millennials, and Generation Alpha audiences—particularly within the pop genre to drive revenue growth, while adapting campaigns for additional key demographics when appropriate. 
• Partner closely with the Digital team to build and implement strategic online marketing initiatives for each artist. 
• Oversee coordination across internal departments, leveraging organization-wide resources to ensure effective brand launches, positioning, and ongoing campaign support. 
• Liaise with international colleagues when appropriate to support global marketing efforts for artist campaigns outside the U.S. 
• Serve as the primary day-to-day contact for artist management teams on assigned projects. 
• Act as the central point of communication for internal teams across BMG regarding assigned campaigns. 
• Build and maintain strong external relationships across the music industry to identify new marketing opportunities and maximize release impact. 
• Leverage established industry relationships to position priority projects effectively in the marketplace. 
• Ensure alignment across all team members and partners with the overall marketing strategy for each release. 
• Maintain clear communication between departments including A&R Administration, Legal, Creative Sync & Licensing, Supply Chain, and Brand Partnerships regarding all campaign activities. 
• Maintain consistent communication with artist managers, artists, attorneys, and other industry stakeholders engaged in business with BMG. 
• Identify potential artist or label partnership opportunities when appropriate to support the growth of the recorded music business and expand the BMG roster. 

What You Bring

• Previous experience working in the music industry.  
• Prior marketing experience at a record label. 
• Strong communication skills with the ability to work effectively across internal teams and external partners. 
• Demonstrated ability to prioritize, manage multiple projects simultaneously, and drive campaigns from strategy through execution. 
• Strong organizational and budget management skills. 
• Proven relationship-building skills within the music and entertainment industry. 

What Would Be A Plus

• Bachelors degree in Marketing or Music Busniness or equivalent degree 

Now What's In It For You

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.

Pay Range
$90,000 - $110,000 per annum

The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. 

Ready to shape the future of music?

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com

 Company: BMG Rights Management (US) LLC | Job ID: 287683