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Senior Demand Generation Marketing Manager

 

Are you looking for a high energy, strategic, and fast-paced position as a Senior Demand Generation Marketing Manager?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.  We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent.  Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

  • Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
  • Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
  • Active Employee Resource Groups open to all employees!
  • Comprehensive onboarding program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
    • 20%+ annual employee promotion and transfer rate
    • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
    • Professional development gained from conference attendance and participation in organizations like NC Tech

 The Senior Demand Generation Marketing Manager is responsible for creating multi-channel marketing campaigns to generate demand for Relias’ Post-Acute Care B2B SaaS solutions, ultimately to meet or exceed pipeline and bookings goals for the Enterprise division.
 
WHAT YOU'LL BE DOING:

  • Developing a deep understanding of the post-acute care industry, multiple Relias SaaS products, and customer buyer journeys
  • Leading efforts to grow Relias’ share of the Post-Acute Care Enterprise market in collaboration with Sales and Product Marketing
  • Creating, executing, and maintaining annual multi-channel marketing campaigns, with a focus on Account-Based Marketing, encompassing but not limited to paid search and display, social, nurture streams, tradeshows and more
  • Supporting and equipping Enterprise Sales to engage identified key accounts, distribute custom content that reaches the account’s buyers and influencers, and follow-up with relevant discovery and demo sessions
  • Building cross-functional cohesion by working closely with departments, including Product Management, Sales, Alliances, Client Care, and other internal teams at all levels of the organization
  • Analyzing, leveraging, and acting on campaign performance to shape overall marketing strategy, identify lead generation sources, and improve lead conversion
  • Taking ownership and initiative to support the marketing team and company through a proactive and positive attitude
  • Other duties as assigned

 
YOU'VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

  • 4+ years in demand generation marketing, including an extensive working understanding of digital marketing tactics (paid and organic social, paid search and display, retargeting, programmatic), campaign strategy, and campaign execution
  • Ability to forecast lead acquisition, CPL, and overall results for planned marketing campaigns
  • Proven experience in content strategy supported by SEO/SEM optimization and PPC strategy
  • Strong, proven organizational, planning, project management, problem resolution and influencing skills required
  • Self-starter mentality with strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity
  • Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
  • Excellent verbal and written communication and presentation skills
  • Account-Based Marketing (ABM) experience preferred

Relias is an Equal Opportunity Employer and a Drug-Free workplace

 

 

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 167361

Date:  Oct 22, 2021
Location: 

Morrisville, NC, US, 27560


Nearest Major Market: Raleigh

Job Segment: Manager, Marketing Manager, Product Manager, Senior Product Manager, Marketing, Management, Operations

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