Director of Marketing Operations and Analytics

 

Are you looking for a high energy, strategic, and fast-paced position as a Director of Marketing Operations?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

 

Relias provides software and services to more than 10,000 healthcare organizations and providers, addressing the primary concerns of recruiting, retention, risk mitigation, compliance, and the move from fee for service to value-based reimbursements. In addition to unrivaled content, Relias offers pre-hire assessments and in-depth analytics that allows for the demonstration of skill and performance, resulting in better patient, resident and client outcomes, as well as better financial results. We are passionate about our product and our clients; what we deliver is truly something you can be proud to represent.  Our clients think so, too – we proudly boast a retention rate close to 100%! 

 

WHAT CAN RELIAS OFFER YOU?

  • Competitive base salary 
  • Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and paid holidays, including your birthday! 
  • Comprehensive two-week onboarding program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
    • Integrated 15 acquisitions over the last five years
    • 20%+ annual employee promotion and transfer rate

 

The leader in this role is responsible for the day-to-day management and overall strategy and execution of data capture, analysis, measurement, and forecasting for the Relias Marketing organization. This role reports directly to the head of the Marketing organization (VP, Marketing) and manages a team of lead operations, email operations, and marketing research associates, and are responsible for continuously creating, reviewing, improving, and implementing processes through via Salesforce and Pardot. It is essential that this person’s focus is on giving the Relias Marketing team the data they need to improve the delivery of marketing content and campaigns and ultimately benefit the business bottom line.   


WHAT YOU’LL BE DOING:

  • Managing a team of marketing operations, email marketing experts, and marketing research associates responsible for the day-to-day operations of lead scoring and management, email campaign deployment processes, marketing ops A/B testing processes, lead flow, and marketing performance reporting.
  • Planning and directing marketing operational strategic and long-range goals.
  • Conducting organizational reviews to identify strengths and weaknesses and to evaluate operational effectiveness.
  • Defining and shaping the team to meet current and future needs from an operational and roadmap perspective.
  • Acting as liaison between Sales Operations and Business Systems to refine and report on lead status and flow, conversion rates, sales training, and pipeline creation.
  • Understanding data flows and integrations between all applications that impact lead flow through to closed/won or closed/lost bookings. Advocating for standardization and best practices.
  • Collaborating with other marketing leaders to translate business requirements into projects. Working with the Marketing Ops team on implementing, managing, and delivering those projects on time.
  • Overseeing management of Pardot and other marketing automation platforms, including process improvements and workflow documentation.
  • Keeping current on available technologies and applications to improve marketing operations. Providing guidance to marketing leaders as needed.
  • Advocating for process changes that align IT best practices with business needs. Being one of the IT experts in the room and advocate for good application design.
  • Creating, updating and managing budget and budget forecasting for technologies within purview.
  • Managing business relationship, negotiations, planning, issue resolutions with vendors within purview.
  • Other duties as assigned.

 

 YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

  • B. Sc. in data analytics or related field, or equivalent work experience.
  • Extensive experience with Salesforce (5+ years) and Pardot (3+ years; equivalent experience in other marketing automation platforms okay); certifications and administrator experience strongly preferred.
  • 5+ years experience managing a marketing operations team.
  • 5+ years in experience in large scale Salesforce (or similar) as user or administrator, or manager over a team with at least 2 years as an administrator (desired).
  • 5+ years of project management, business analysis, or experience in building business requirements.
  • Experience in B2B lead acquisition.
  • Strong understanding of the marketing and sales lead flow and conversion points, as well as KPIs and how to report on them.
  • Proven experience establishing processes within a large marketing organization.
  • In-depth knowledge of marketing campaign motions and tracking.
  • Hands-on knowledge of GDPR, CAN-SPAM, and CCPA.
  • Thorough understanding of how to interpret business needs and translate them into application and operational requirements.
  • Project management skills, including the ability to create buy-in, manage expectations, and deliver on milestones.
  • Strong interpersonal skills and communication skills, including ability to establish strong relationships with all levels of leadership.
  • Understanding and ability to create reporting using data visualization tools such as Microsoft BI.
  • Ability to be both a player and a coach.
  • Ability to engage in multiple projects simultaneously.
  • Understanding of software development lifecycle.

 

IT WOULD BE NICE IF YOU HAVE:

  • MBA
  • Understanding of or certification in Pragmatic Marketing  
  • Experience in ABM

 

 

Relias is an Equal Opportunity Employer and a Drug-Free workplace

 

 

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 134000

134000Relias LLC 

Date:  May 13, 2021
Location: 

Morrisville, NC, US, 27560


Nearest Major Market: Raleigh

Job Segment: Operations Manager, Manager, Analytics, Operations, Management, Marketing