Share this Job

Date: Nov 30, 2017

Location: Cary, NC, US, 27518

Status: Open Position

TAKE THE NEXT STEP IN YOUR CAREER!

Are you looking for a high energy and strategic marketing position with a rapidly growing team?  Join Relias Learning, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

 

Relias Learning provides a blended approach of learning, assessments and analytics for approximately 6,000 healthcare providers, covering both physical and mental health needs, as well as public safety organizations. Relias offers unrivaled course content and allows staff and organizations to demonstrate skill and performance, all in a singular, powerful learning management system. 

WHAT YOU’LL BE DOING:

Overall social expectations

  • Serve as social face of the company, interacting across various teams to fulfill requests
  • Development of brand awareness on social channels through organic and paid social promotion
  • Work very closely with PR, Product Marketing, and Digital Marketing to support marketing campaigns, events, tradeshows, product launches, industry news, etc.
  • Able to work in platforms including Facebook, Twitter, LinkedIn, Google+, Instagram, Marketo, Google Analytics, Hubspot, Canva, and Hootsuite
  • Plan and coordinate weekly/monthly social promotions to increase followers on all social channels
  • Use social channels to generate new leads and demo requests across various products and verticals
  • Use social analytics to optimize social posts, campaigns, and overall engagement
  • Manage social media workflow and content calendar and keep team informed on upcoming campaigns
  • Create process and guidelines for standardizing social posts regarding messaging, images, tone, etc.
  • Stay up to date with current technologies and trends in social media as it relates to driving new leads, followers, and user engagement

Day to day

  • Responsible for daily posts to all applicable social media outlets
  • Coordinating the marketing calendar with online activities
  • Facilitate timelines and day-to-day operational aspects of all social media campaigns
  • Monitor, listen, and respond to users in a “social” way while cultivating leads and demos
  • Responsible for social responses during and outside of business hours within a 24-hour period
  • Manage and maintain social dashboard for reporting to the team and communicate metrics to drive optimization and higher conversions
  • Create and/or coordinate engaging text, image, and video content
  • Manage social aspects of the Relias Connect community including events calendar, webinar promotions, and client engagement in discussion threads
  • Report on and share notable changes in activity

 

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

  • Minimum of 2 years marketing and/or related experience in corporate environment required
  • A passion for social media and engagement with current and future customers and prospects
  • Superior writing and proofreading skills as well as an excellent command of grammar, punctuation, proper English usage and AP style
  • Fluency in email, social platforms, Google Analytics, and Marketo (experience working with PPC agencies and PPC ads a plus)
  • Strong data and analytical skills with ability to transform data into actionable insights
  • Strong communication skills to include: written, presentation, and oral communication
  • Deep understanding of how content resonates on different types of social and digital platforms
  • Strong leadership, initiative and work ethic
  • Ability to think creatively and strategically while multi-tasking in a fast paced, changing environment
  • A team player who is open to feedback and new ideas
  • Strong organizational skills and attention to detail

Relias Learning is an Equal Opportunity Employer


Nearest Major Market: Raleigh

Job Segment: Copy Editor, Proofreading, Social Media, Media, Counseling, Creative, Marketing, Healthcare

Find Global Jobs: