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Date: Apr 25, 2018

Location: Cary, NC, US, 27518

Year: 2018

Company: Relias Learning LLC  

Requisition ID: 12727


Are you looking for a high energy and fast paced position as a Product Marketing Manager?  Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

Relias provides a blended approach of learning, assessments and analytics for approximately 6,000 healthcare providers, covering both physical and mental health needs, as well as public safety organizations. Relias offers unrivaled course content and allows staff and organizations to demonstrate skill and performance, all in a singular, powerful learning management system. 



  • Competitive base salary & generous bonus opportunity
  • Great health benefits package in addition to an outstanding 401k company match and wellness program
  • Time to recharge – Unlimited PTO & 11 paid holidays, including your birthday
  • Comprehensive 2-week training program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
    • One of Deloitte’s 500 fastest growing tech companies
    • One of The 2014 Inc. 5000 fastest growing companies


Primary responsibility of this role is to manage the following for the Analytics product line and Markets:

  • Drive the marketing funnel for our Analytics product
  • Ensure marketing-originated pipeline goals are met and exceeded
  • Support sales by communicating the value proposition of the solutions to the sales team and developing the sales tools to support the selling process

  • Develop a deep understanding of our Analytics product line and market needs and translating that into marketing assets including website content, webinars, white papers, collateral, and sales tools
  • Be the expert on your buyers, how they buy and their buying criteria

  • Developing monthly, quarterly and annual marketing plans for the Analytics product line

Key activities include:

  • Building and managing a content and editorial calendar that attracts a qualified audience to our properties (blog, whitepapers, eBooks, reports, webinars, info graphics, etc.)
  • Craft solutions-focused messaging that differentiates your assigned products in the market

  • Collaborating with Product Management, Sales, Digital marketing, partner organizations, and industry experts to produce free resources to drive leads, subscribers, awareness, and other important metrics
  • Working with Sales to understand how our inbound marketing activity turns into customers and continually refining our process to convert customers
  • Developing campaign messaging for Analytics marketing programs
  • Writing copy for web pages to ensure messaging is aligned with market needs and product offering
  • Writing and working with freelance writers to build a community of readers and subscribers for our blog
  • Identifying product evangelists among our customer base and develop customer success stories
  • Speaking and presenting both internally and externally to promote the story of our Analytics product


  • BA/BS degree or equivalent working experience
  • Enterprise Marketing experience strongly preferred 
  • Background in marketing a Software as a Service product 
  • Excellent written and verbal communication skills
  • Confident presenting abilities
  • The passion for writing and messaging!

Relias is an Equal Opportunity Employer and a Drug-Free workplace








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