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Date: Feb 9, 2018

Location: Cary, NC, US, 27518

Year: 2018

Company: Relias Learning 

Requisition ID: 15088

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TAKE THE NEXT STEP IN YOUR CAREER!

Are you passionate about inbound marketing and lead generation? We are looking for a talented individual to join our product marketing team at Relias, the rapidly growing, undisputed leader in providing software and services to healthcare organizations to improve their clinical outcomes and financial results. 

 

Relias delivers healthcare analytics, assessments and learning solutions to acute care, post-acute care, behavior health, and intellectual and developmental disabilities providers and payers. It's our mission to help clients achieve the highest quality practice, accreditation standards, and financial results. 

 

WHAT CAN RELIAS OFFER YOU?

  • Competitive base salary & generous bonus opportunity
  • Great health benefits package in addition to an outstanding 401k company match and wellness program
  • Time to recharge – Unlimited PTO & 11 paid holidays, including your birthday
  • Comprehensive 2-week training program – a great introduction to our company, customers, and culture!
  • Growth and career advancement opportunities!
    • One of Deloitte’s 500 fastest growing tech companies
    • One of The 2014 Inc. 5000 fastest growing companies

 

WHAT YOU'LL BE DOING:

 

 

Primary responsibility of this role is to manage the following for the IDD/ABA markets:

  • Drive the marketing funnel for our products
  • Ensure marketing-originated pipeline goals are met and exceeded
  • Partner with Sales and Product Management to develop and align strategy
  • Develop a deep understanding of our products and market needs and translating that into marketing assets including website content, webinars, white papers, collateral, and sales tools
  • Developing monthly, quarterly and annual marketing plans for the IDD/ABA markets

 

Key activities include:

  • Building and managing a content and editorial calendar that attracts a qualified audience to our properties (blog, whitepapers, eBooks, reports, webinars, info graphics, etc.)
  • Collaborating with Product Management, Sales, Digital marketing, partner organizations, and industry experts to produce free resources to drive leads, subscribers, awareness, and other important metrics
  • Working with Sales to understand how our inbound marketing activity turns into customers and continually refining our process to convert customers
  • Developing campaign messaging for marketing programs
  • Writing copy for web pages to ensure messaging is aligned with market needs and product offering
  • Writing and working with freelance writers to build a community of readers and subscribers for our blog
  • Identifying product evangelists among our customer base and writing customer success stories
  • Speaking and presenting both internally and externally to promote the IDD/ABA markets

 

 YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

  • BA/BS degree or equivalent working experience
  • 2+ years of marketing experience
  • Background in marketing a SaaS product
  • Excellent written and verbal communication skills
  • Confident presenting abilities
  • The passion for writing and messaging!

Relias Learning is an Equal Opportunity Employer and a Drug-Free workplace


Nearest Major Market: Raleigh

Job Segment: Marketing Manager, Product Manager, Manager, Product Marketing, Marketing, Operations, Management

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