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Sr. Marketing Manager / Marketing Manager - Viking Penguin

Viking / Penguin Books is seeking a highly creative and strategic individual to join the team as a Marketing Manager. This position will mainly focus on non-fiction, wellness, and self-improvement titles, often with authors with established platforms, as well as some fiction titles. Reporting to the Marketing Director, you will be responsible for creating and implementing marketing plans, advertising strategy, attending author meetings, contributing ideas on imprint-wide campaigns and initiiatives, and working on both frontlist and backlist titles.


About the team:

As part of the Viking Penguin marketing department, you will work with powerhouse authors and on books that shape national conversation and culture. We publish books from world-renown academics and leaders who command the TED stage and inspire new ways of thinking; from beloved fiction authors whose novels make their way to the top of the New York Times bestseller list and into readers’ hearts; and from wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. 


Our team shepherds more than 100 new books into the world each year, and is trusted with marketing and maintaining a treasured backlist packed with perennial bestsellers. Marketers go beyond traditional routes of connecting books with readers; our team has collaborated with balloon artists on viral social content, partnered with nonprofits and even the occasional runway fashion label. The imprint social media channels we manage combine to reach more than a million readers directly, and we strategize with authors on how to activate their own well-established or newly growing audiences.


As a Marketing Manager, you will:

  • Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
  • Coordinate digital advertising campaigns by strategizing targeting ad copy and collaborating with an internal design department on creative concepts and direction
  • Develop imprint and author social media strategy around a book’s release, working with the team Social Media Manager on content creation, messaging, and audience activation
  • Identify and conduct outreach to potential publication partners (influencers, networks, organizations, brands, etc.)
  • Communicate key campaign updates with internal stakeholders and externally with authors and agents



  • Minimum 4 years prior related experience in publishing, marketing, or social media, with experience working on creative and strategic campaigns
  • Prior experience writing advertising / social media copy or briefs for creative teams, with a foundational knowledge of digital advertising platforms
  • Working knowledge of established and emerging social media platforms with experience generating content for brand or author channels; interest in spotting and contributing to trending content preferred
  • Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams
  • Highly organized with a strong attention to detail
  • Clear and effective presentation and written communication skills


If you’re an innovative marketer, publishing professional, or social media/digital communication specialist in constant search of discovering new ways of reaching readers or consumers and are comfortable synthesizing analytics and sales trends as you are dreaming up viral social media campaigns, this is an opportunity you don’t want to miss!


The salary range for the Manager position is $67,000-$70,000 and the salary range for the Senior Manager level is $70,000-$75,000. Please apply using our online application process, and please include your resume and cover letter with salary requirements.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at<>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.



Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10017 

Job ID: 256837

Date:  Jan 24, 2023

New York, NY, US, 10017

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Book Publishing, Media Publishing, Marketing Manager, Advertising, Manager, Publishing, Marketing, Management

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