Marketing Manager Penguin Publishing Group Backlist

The marketing manager will create and execute strategic marketing campaigns for a rich assortment of backlist titles across Penguin Publishing Group’s various imprints (a catalog of over 20,000 titles), with a particular focus on (though not limited to) practical nonfiction. 


The manager will help set and meet ambitious goals for backlist sales growth, working closely with the data analytics and consumer insights teams at Penguin Random House, as well as divisional title marketers on key opportunity titles and categories.  


This is an excellent opportunity to work with marketers and analytic specialists throughout Penguin Random House—and campaign for the consistently selling titles that consumers most want to read now.


Essential Function and Responsibilities:


  1. Create and implement results-driven marketing campaigns for key backlist titles and categories, prioritizing campaigns based on market data, sales reports, and consumer trends
  2. Regularly optimize metadata (keywords, copy, images) on opportunity titles for better discoverability and consumer engagement online—and in coordination with the PRH metadata team
  3. Work closely with backlist team colleagues, the extensive PRH Consumer Engagement and Insights team, as well as imprint marketers to find new angles and audiences for continued sales growth on key titles
  4. Work with Penguin Publishing Group Backlist Publicist and supervisor to create new sales assets (ex:  sell sheets, powerpoint slides) as needed for expanded distribution opportunities
  5. Plan, manage, and closely monitor consumer data-driven ad campaigns across backlist titles for Penguin Publishing Group—communicating campaign goals and KPIs with internal stakeholders and external partners
  6. Continually strategize with supervisor—as well as colleagues throughout the company—on improving efforts to connect a broad catalog of backlist books and relevant content with new readers
  7. Send regular reports to publishing teams of campaign details, goals, and learned insights




  • A minimum of 7 years of book marketing experience with relevant experience and interest in practical nonfiction
  • Able to demonstrate, with examples, ability to develop and execute successful marketing campaigns from strategy through execution
  • Strong knowledge of social media platforms and experience managing social media ad campaigns;  Google AdWords a plus
  • Strong understanding of advertising metrics and analyzing data sets
  • Superb analytical and critical thinking skills with a passion for analytics and measurement, meeting KPIs, and focus on ROI
  • Creative, collaborative, detail-oriented, organized, and self-motivated, with great follow-through
  • Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively
  • Ability to set and meet aggressive goals under an established budget
  • Proficiency with Excel, including pivot tables and formulas
  • Experience with MS Office suite


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.



Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 92279

[[customQuickApply]]92279Penguin Random House LLC 


New York, NY, US, 10019

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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