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Marketing Manager - Viking Penguin

Marketing Manager – Viking Penguin


We are currently seeking a Marketing Manager to join our team responsible for marketing Viking, Pamela Dorman Books, Penguin Life, The Open Field, Penguin Books and Penguin Classics, imprints which publish a range of fiction and nonfiction from bestselling and award-winning authors. Reporting to the Marketing Director, you will have the opportunity to oversee all aspects of marketing for assigned titles, collaborate across teams on imprint-wide campaigns and initiatives, and work closely with authors.


About the team:


As part of the Viking Penguin marketing department, you will work with powerhouse authors and on books that shape national conversation and culture. We publish books from world-renown academics and leaders who command the TED stage and inspire new ways of thinking; from beloved fiction authors whose novels make their way to the top of the New York Times bestseller list and into readers’ hearts; and from wellness experts who arm readers with tools, insights, and encouragement to live fuller, healthier lives. 


Our team shepherds more than 100 new books into the world each year, and is trusted with marketing and maintaining a treasured backlist packed with perennial bestsellers. Marketers go beyond traditional routes of connecting books with readers; our team has collaborated with balloon artists on viral social content, partnered with nonprofits and even the occasional runway fashion label. The imprint social media channels we manage combine to reach more than a million readers directly, and we strategize with authors on how to activate their own well-established or newly growing audiences.


As a Marketing Manager, you will:


  • Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
  • Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction
  • Develop imprint and author social media strategy around a book’s release, including content creation, messaging and audience activation
  • Identify and conduct outreach to potential publication partners (influencers, networks, organizations, brands etc.)
  • Communicate key campaign updates with internal stakeholders, and externally with authors and agents
  • Contribute to social media accounts across all imprints and platforms




  • Minimum 4 years prior related experience in publishing, marketing, or social media, with experience working on creative and strategic campaigns
  • Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics
  • Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels; interest in spotting and contributing to trending content preferred
  • Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams
  • Highly organized with a strong attention to detail
  • Clear and effective presentation and written communication skills


If you’re an innovative marketer, publishing professional or social media/digital communication specialist in constant search of discovering new ways of reaching readers or consumers and are comfortable synthesizing analytics and sales trends as you are dreaming up viral social media campaigns, this is an opportunity you don’t want to miss!


Please apply using our online application process, and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.


Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at


Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.



Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 155021

Date:  Sep 13, 2021

New York, NY, US, 10019

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Media Publishing, Marketing Manager, Manager, Advertising, Marketing, Publishing, Management

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