Marketing Manager, Doubleday Books

Marketing Manager, Doubleday Books

 

The Knopf Doubleday Publishing Group is seeking a Marketing Manager to join the Doubleday imprint, reporting to the Marketing Director. Doubleday is a storied leader in commercial and literary publishing and is home to some of the most iconic authors in the world, including Prize-winners Margaret Atwood, Colson Whitehead, and Joby Warrick; critically acclaimed journalists Patrick Radden Keefe, Robert Kolker, and David Grann; and global bestsellers Dan Brown, John Grisham, Michio Kaku, and Erin Morgenstern.

 

Marketing Manager will work closely with our authors and their agents, as well as Doubleday’s editors, publicists, and Knopf Doubleday Publishing Group’s sales, creative services, and communication colleagues (consumer marketing). Additionally, the Manager will oversee the marketing campaigns from hardcover through paperback publications with a focus on Doubleday’s nonfiction list, including sports, science, current events, and history genres.

 

The ideal solutions-focused candidate will have extensive experience working in a hands-on and busy department, planning and executing marketing campaigns and creating social media based campaigns, particularly on Twitter. We are looking for candidates with a clear track-record of incorporating analytics into the creation of data-driven marketing campaigns and will thrive in a fast-paced, deadline-driven environment. Candidates should have excellent communication skills and be capable of taking ownership of individual campaigns while juggling multiple projects simultaneously, as well as the ability to work effectively and collaboratively in a team environment.

 

The Role:

  • Works closely with the Marketing Director, utilizing research and analytics to create, communicate, and implement marketing campaigns for a variety of titles, focusing history, science, sports, politics, and other nonfiction currently in the marketplace
  • Executes marketing campaigns for new Hardcover titles from established and debut authors and optimizes campaigns for the paperback publications
  • Collaborates directly with authors and agents to communicate,  refine, and execute marketing plans, including all aspects of these campaigns
  • Incorporates insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
  • Flexibly manages book promotion plans and budgets that grow and change over time
  • Collaborates with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brand
  • Pitches organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate in concert with larger team

 

The Essentials:

  • A strong history marketing in media (book publishing, magazines, and film), ideally focused on news, sports, science and other nonfiction topics
  • Strong understanding of social media as a promotional tool for authors and for the publishing program, with a focus on Twitter
  • Fluency in key marketing concepts and tools including email, social media marketing, and search
  • Proficiency with Microsoft Word, Excel, and Outlook; Photoshop, Adobe, and basic html skills ideal
  • Exceptional verbal and written communication and copywriting skills and the ability to pitch
  • Experience presenting in front of large groups including internal meetings and with outside clients
  • A perceptive ability to meet deadlines, multitask, and prioritize effectively while also maintaining accuracy and attention to detail are essential
  • Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
  • Proficiency with social media tracking and analytical tools
  • Basic design skills are a plus

 

Full-time employees are eligible for our comprehensive benefits program. Please apply using our online application process, and please include your resume and cover letter. 

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 118949

118949Penguin Random House LLC 

Date:  Feb 5, 2021
Location: 

New York, NY, US, 10019


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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