Digital/Web Analyst

Company: Penguin Random House LLC 

Requisition ID: 35886 

The Consumer Marketing Development group at Penguin Random House is seeking a Digital/Web Analyst to join our team. The Digital/Web Analyst will primarily be responsible for analyzing and identifying opportunities to grow and optimize Penguin Random House’s corporate consumer programs: PenguinRandomHouse.com, ReadBrightly.com, and ReadItForward.com. This is an exciting opportunity to join the largest book publisher in the world and work on programs that reach millions of readers each month.

The Digital/Web Analyst reports to the Sr. Manager of Marketing Analytics and is responsible for:
 

  • Delivering and presenting recurring web analytics reporting across PenguinRandomHouse.com, ReadBrightly.com, and ReadItForward.com
  • Partnering with content teams and guiding them towards short-term and long-term goals by providing actionable insights and informing content strategy across channels (search, social, email, etc.)
  • Collaborating with product and development teams to scope, write, and test analytics tracking requirements across websites
  • Analyzing and providing recommendations for UX improvements
  • Building and maintaining dashboards in Adobe Analytics for stakeholders in the publishing divisions
  • Implementing web and advertising pixels via tag management system (Tealium IQ)
  • Conducting web analytics trainings for marketers in both one-on-one and classroom settings
  • Keeping up to date on new technologies in consumer and digital marketing and sharing information with other marketers

In addition to 1-2 years of experience, the ideal candidate has:

  • Working experience with web analytics tools (Adobe Analytics / Omniture preferred)
  • Strong written and verbal communication skills
  • A curiosity and eagerness to interpret web analytics and digital consumer data
  • Strong attention to detail and willingness to troubleshoot
  • Familiarity and/or interest in SEO best practices and tools (Moz, Google Trends/Search Console)
  • Proficiency with PowerPoint and Excel (PivotTables, VLOOKUP, etc.)
  • Experience with SQL a plus

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Database, SQL, Advertising, Book Publishing, User Experience, Technology, Marketing, Publishing