Marketing & Publicity Manager - Random House Graphic

Marketing & Publicity Manager, Random House Graphic

Random House Children’s Books seeks a Marketing & Publicity Manager to support Random House Graphic, a new imprint dedicated to publishing graphic novels for kids from young readers to middle grade and YA. The Marketing & Publicity Manager is responsible for developing and executing marketing and publicity campaigns for all titles published by RH Graphic and serving as a resource and support for all RHCB graphic novels. The manager will report to both Market and Publicity, and will work collaboratively as part of the RH Graphic Team.

Responsibilities & Duties

  • Collaborates with RH Graphic publishing team from the point of book acquisition to create strategic plans to publish and build authors and series
  • Conceptualizes, develops, and executes title-specific and RHG brand marketing and publicity campaigns.
  • Oversees all aspects of title-specific marketing and PR campaign development and execution including social media, advertising, author events, trade and consumer media outreach and retail-specific promotions.
  • Coordinates RH Graphic online influencer outreach, including bloggers and bookstagrammers
  • Develops and executes Random House Graphic social strategy; imprint-focused and title-specific
  • Coordinates RH Graphic presence at consumer shows and festivals
  • Oversees industry and consumer media outreach for the RH Graphic imprint and brand, in coordination with RHCB Publicity team.
  • Attends industry and pop culture conferences, participates in panels and programs, representing RH Graphic and RHCB graphic novels, as appropriate
  • Coordinates select aspects of school and library marketing specific to graphic novels; collaborates with school and library marketing team.
  • Conceptualizes and develops RH Graphic promotional materials
  • Works closely with RHCB’s marketing design and production team to oversee creative development for Random House Graphic marketing and promotional activities and materials
  • Conceptualizes and creates content for Random House Graphic enewsletter
  • Conceptualizes and executes Random House Graphic backlist marketing/publicity plans
  • Develops and executes long-term plans for graphic novel format advocacy, to the industry and the public
  • Partners on marketing and publicity for all graphic novels published by Random House Children’s Books
  • May perform other related duties or projects as required.

 

 Requirements:

  • 5+ years kids’ books and/or comics experience
  • Exceptional oral and written communication skills
  • Conversant with Twitter, Instagram, Facebook and other social media platforms
  • Close relationships with media, bloggers, booksellers, librarians, and educators
  • Extensive knowledge of the comics publishing and kids’ books publishing industry
  • A high degree of autonomy to direct, manage, and execute RHG marketing/publicity processes, including initial marketing/publicity plans, under the direction of the VPs of  Marketing, Publicity, and the Publishing Director
  • The ability to work collaboratively, and partner with the marketing & publicity teams on campaigns for graphic novels published by other RHCB imprints
  • A proven successful track record managing competing priorities in a high-volume, detail oriented environment

 

 

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.  In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.  Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.  More information can be found at http://www.penguinrandomhouse.com/.

 

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

 

 

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 32791

 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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