Manager/Sr Manager, Marketing, Knopf (Open to Remote)

Alfred A Knopf, an imprint of the Knopf Doubleday Publishing Group, is seeking a Marketing Manager or Senior Marketing Manager to join our team. You will have the opportunity to oversee all aspects of developing innovative title marketing campaigns and collaborate across teams on imprint-wide campaigns and initiatives. Working closely with the authors, you will be hands-on in the creation and execution of customized campaigns for hardcover and paperback publications across genres including literary fiction, mystery/thriller, history, memoir, current events, popular science, cookbooks, and more. This is an exciting opportunity for an engaged and enthusiastic marketer. We are a close-knit team that welcomes creative thinkers and those excited to be working on high quality books for adults.

RESPONSIBILITIES:

• Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
• Manage title-marketing strategies, advertising campaigns, analytics, and budgets to help maximize ROI
• Develop social media strategies for titles designed to maximize engagement and connect with a book’s audience
• Liaise with Publicity, Editorial, Sales, and Audience Development and their larger teams to implement cohesive campaigns and promotions
• Communicate marketing updates to sales, authors, agents, and other stakeholders as needed
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumer, influencers, and booksellers

REQUIREMENTS:

• Minimum of 5 years of experience in trade book publishing for the Manager level; 7 for Senior Manager
• Proven ability to create strong, integrated campaigns including paid media and social media strategies
• Ability to set and meet goals under an established budget
• Ability to communicate effectively with colleagues and other key stakeholders
• Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a busy working environment
• Ability to work cross-functionally across the division and within the company
• Results-oriented, motivated, resourceful and able to work independently
• Strong understanding of social media platforms, influencer relationships, and best practices
• Knowledge of online marketing tools, design basics, and digital analytics a plus
   

The salary for the Marketing Manager role is $70,000. The Senior Manager range is $76,000-$78,000. We would expect candidates for the Manager role to have at least 5 years’ hands-on experience leading marketing campaigns rising to at least 7 years’ experience for the Senior Manager role. All positions are currently eligible for annual profit award or bonus, subject to company results. Kindly include your cover letter and resume in our application system.

 

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.<http://www.penguinrandomhouse.com/>

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC 

Country: United States of America 

State/Region: New York 

City: New York 

Postal Code: 10019 

Job ID: 265852